Mark Ighinye, Dynamic Business Development & Marketing Leader
C1 (Advanced) English
Expert (10+ years)
Summary
Accomplished software engineer with 15+ years of experience in driving technology solutions across various industries. Expert in B2B/B2C sales strategy with a focus on IT and technology-based applications. Noteworthy for implementing go-to-market strategies and digital marketing campaigns that enhance brand visibility and product reach. Strategic thinker with an MBA in Business Development Management and a strong record in leveraging data insights for business growth. Credits include a marked 25% increase in sales revenue via strategic partnerships and a 40% boost in the sales pipeline with a leading edge in CRM optimization and customer relationship management. Proficient in spearheading team performance and executing market research to elevate competitive standings through innovative product offerings.
Main Skills
Leadership
Go-to-market strategy
DigitalOcean
RAG
Programming Languages
AI & Machine Learning
Salesforce Ecosystem
C++ Frameworks
UI Frameworks, Libraries, and Browsers
Data Analysis and Visualization Technologies
Databases & Management Systems / ORM
Cloud Platforms, Services & Computing
Industry Domain Experience
Methodologies, Paradigms and Patterns
Soft Skills
Project Management & Administration
Platforms
Mail / Network Protocols / Data transfer
Other Technical Skills
Work Experience
Business Development Manager, Service Expansion Initiative
Duration: 2023 - Present
Summary: Launched two new service offerings to enhance market competitiveness.
Responsibilities: Collaborating with cross-functional teams, securing new enterprise accounts, and increasing sales revenue through strategic partnerships and customer acquisition.
Technologies: CRM, Digital Marketing
Cold Caller / Appointment Setter, Lead Generation Campaign
Duration: 2023 - 2025
Summary: Generated over 500 qualified leads which led to a strengthened sales pipeline.
Responsibilities: Producing qualified leads, achieving high appointment conversion rates from cold calls, and optimizing CRM tracking.
Technologies: CRM
Sales & Business Development Manager, Strategic Partnership and Digital Engagement Project
Duration: 2018 - 2023
Summary: Negotiated strategic deals worth over $5M annually and introduced digital customer engagement channels.
Responsibilities: Increasing customer acquisition and revenue through innovative marketing strategies and digital engagement, and negotiating strategic deals.
Technologies: Digital Marketing, CRM
Sales Manager, Retail Banking Expansion Project
Duration: 2020 - 2022
Summary: Expanded retail banking customer base and developed cross-selling strategies.
Responsibilities: Leading a sales team to exceed revenue targets, expanding customer base, and developing cross-selling strategies.
Technologies: CRM, Sales Strategies
Branch Manager, Branch Operations and Revenue Enhancement
Duration: 2017 - 2019
Summary: Managed daily operations, maintaining a high loan recovery rate and increasing revenue through customer service improvements.
Responsibilities: Managing portfolio of clients, boosting branch revenue, and mentoring loan officers.
Technologies: CRM, Customer Service Tools
Marketing Executive, Marketing Campaigns and Market Research
Duration: 2015 - 2017
Summary: Executed multiple marketing campaigns and conducted research informing successful product launches.
Responsibilities: Implementing marketing campaigns, conducting market research to inform client product launches, and strengthening brand communications.
Technologies: Market Research Tools, Digital Marketing
Education
- MBA, Business Development Management (Marketing)
- Completed from Lagos Business School
- 2015
- B.Sc. Agriculture
- Completed from Delta State University
- 2010