Mariia V. Marketing Lead
Summary
- Seasoned in using a variety of PPC and offline tools: paid traffic, social media, CPA-marketing, email- push- in-app communication, content marketing, PR and event, SMMand SERM
- Led Data-Driven Marketing Efforts, utilizing analytics to guide strategic decisions, monitor KPIs, and achieve business objectives. BI analytical tools such as MS PowerBI.
- Managed company content plan for variety of social media and other content activities, content writers and in-house designers
- Digital Marketing Technologies, proficient in using Google Ads, LinkedIn, SEO, and various analytics tools including Google Analytics, Firebase Analytics, and Kissmetrics, MS Excel.
- Managed Advanced Marketing Tools such as Affiliate Marketing platforms, SMM tools, SERM, Mailchimp, Ahrefs, Similarweb, and SpyFu to drive marketing strategy and operations.
- Extensive experience in international projects as CMO, worked on user acquisition from Asia, LATAM and Europe for gambling products.
- Affiliate partnership (retention and new affiliate acquisitions)
- Handled SEO Optimization and Website Development across multiple roles, enhancing online presence and optimizing user engagement and conversion rates.
Work Experience
Head of Marketing / CMO
Duration: 2022-2023
Promotion of consulting and investment B2B/ B2С projects (igaming, crypto payments integration).
Definition of go-to-market strategy for B2B marketplace and managing operations to achieve business goals
Setting up and maintaining AC: Google Ads, LinkedIn, SEO optimization management.
Creation and development websites for our clients with the content and design team to create compelling materials for sales teams.
- Planning and execution of marketing mix strategy using a variety of PPC and offline tools: paid traffic, social media, CPA marketing, email- push- in-app communication, content marketing, PR and event, SMMand SERM
- Implementation of Data-driven marketing approach with ROAS, ROMI, ROI, LTV, ARPPU, CAC, CTR, DAU, MAU metrics
- Business model and unit-economy calculation
- Competitor analysis
- Build a marketing team and create and prioritize goals and KPIs for each team member
- Develop USP and positioning for solution, functionality upscale and cross-sale
- Custdev interviews
- Planning and Budgeting, KPI control
- Scouting for new publishers (affiliates)
- Establishing and maintaining strong affiliate relationships
- Team management
- ASO and mobile app promotion
- Planning and execution of Google Ads, LinkedIn, SEO campaigns and projects.
Head of Marketing, Salesar Marketing Strategy
Duration: 2020-2022
Summary:
United different specialists related to marketing and development.
- SEO (internal/external optimization, setting up Ads, Google Tag / FB Business Manager, semantics collection, site audit, creation, detection when working with the site, creation of technical specifications for a subsequent error for installation).
- Media planning, budgeting, and control over the launch of advertising campaigns (on the part of the contractor): CPC, CPA, contextual advertising, display/teaser advertising, retargeting, etc.
- Analysis of marketing research results, performance evaluation, and solving problems and tasks.
- SMM (PR, affliate PR, content plan, creating an affliate program strategy, working with an acopywriter and designer).
- Creation of media advertising, as well as contextual and targeted planning based on the analysis of the competitive environment and the search for tops by geography.
- Creation of an inbound marketing strategy (recommendations for the sales department).
Education
- Kyiv State University
Economy Bachelor
09.2014 – 07.2019 - IE Business School, Madrid (online)
Economy Master
10.2020 – 06.2021