Ajay Kumar

Ajay Kumar — HubSpot Administrator/ RevOps Specialist

Expertise in CRM Implementation (3.0 yr.), Sales and Marketing Operations (5.0 yr.).

Last verified on December 16, 2024

Core Skills

Hubspot API

5 yr.

Marketing Automation

Digital Marketing

ZohoCRM

Bio Summary

RevOps professional with over 5 years' experience specializing in streamlining the synergy between sales, marketing, and service departments. Proven proficiency in a suite of CRM and analytic tools including HubSpot, Zoho, and Google Analytics, with a strong track record in lead optimization and revenue growth. Demonstrated ability to implement automation and ABM strategies, enhancing lead conversion and customer engagement through effective workflow design. Seasoned in multi-platform campaign management and SEO, with a focus on data-driven decision making and key performance metrics analysis.

Technical Skills

Cloud Platforms, Services & Computing	ZohoCRM
SDK / API and Integrations	Hubspot API

Work Experience

RevOps Specialist & HubSpot Administrator, RevOps Specialist & HubSpot Administrator Project

Duration: Feb 2024 – Present
Summary: Led Revenue Operations through HubSpot to optimize sales, marketing, and service operations.
Responsibilities: Implementing and integrating Revenue Operations, designing RevOps strategies, automating lead nurturing, creating marketing campaigns, setting up and optimizing HubSpot hubs, managing sales pipelines, tracking performance with analytics tools.
Technologies: HubSpot Marketing/Sales/Service Hub, Google Analytics, Posthog, SEMrush, Chargebee

Sr. Digital Marketer Executive, Digital Marketing Implementation

Duration: Jan 2022- Feb 2024
Summary: Developed and executed digital marketing strategies across various platforms for seamless customer journey alignment.
Responsibilities: Managing PPC campaigns, applying SEO practices, designing email campaigns, utilizing analytics for campaign performance, managing social media content, handling customer communication through HubSpot.
Technologies: HubSpot, LinkedIn Ads, Google Ads, Facebook Ads, Twitter, SEO Tools

Digital Marketing Executive, Digital Marketing Campaigns

Duration: Nov 2020 - Jan 2022
Summary: Managed B2C advertising campaigns and performed SEO for increased organic traffic and search engine rankings.
Responsibilities: Executing paid advertising campaigns, conducting keywords and audience research, managing budgets, implementing A/B testing, analyzing campaign performance, and managing client coordination.
Technologies: Google Ads, Facebook Ads, Bing Ads, SEO Techniques

Executive, Client Data Management

Duration: Nov 2019 – Aug 2020
Summary: Responsible for data management, client file organization, and the performance of data analysis.
Responsibilities: Maintaining client data and files, coordinating with team members, creating and editing documents, utilizing MS Excel for data analysis and reporting.
Technologies: MS Excel, MS Word, Tableau, Power BI, Microsoft Teams, Outlook

Education

BA
Completed bachelor’s degree in BA from Satyawati College, University of Delhi
April 2015 – June 2018

Certification

HubSpot Inbound marketing certificate
HubSpot Marketing Hub
HubSpot Sales Hub
HubSpot Service Hub
HubSpot Email Marketing
LinkedIn Marketing certificate
Google fundamental digital marketing certificate
Google search ads certificate
Product Marketing Certification for SaaS Businesses.
Product Analytic Micro Certification by Product School
Performance Marketing Program by Growth School
Google Analytics 4 certificate
SEO certification

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