Emilien T. HubSpot CRM Implementation Specialist

Sales and Marketing Operations, CRM Implementation

Summary

- Extensive experience in analyzing client needs, designing tailored CRM solutions, and executing system implementations, including migrations, configurations, and integrations with third-party tools.
- Proven ability to streamline operational processes, automate workflows, and improve data management, enhancing productivity and reducing errors.
- Deep knowledge of HubSpot CRM, including setup, custom objects, workflows, and marketing automation, enabling businesses to optimize sales, marketing, and customer service.
- Skilled in developing and executing inbound marketing strategies, leveraging tools like Apollo, Zapier, and Aircall to enhance lead generation and customer engagement.
- Proficient in conducting workshops, delivering end-user training, and ensuring smooth adoption of new tools and processes, fostering client satisfaction and retention.
- Strong expertise in performing data quality audits, managing data migrations, and building analytics frameworks to provide actionable insights for decision-making.

Experience

CRM Consultant, IDEAGENCY (Hubspot diamond partner)

January 2024 - Now

Client needs analysis and scoping: conducting workshops, drafting functional specifications and requirement documents.
Process optimization: scoping processes and tools based on client inputs, designing data models.
CRM audits and migrations: performing data quality audits, integrations, migrations, configurations, and CRM setup.
User training and support: as a CRM expert, training end-users to ensure smooth tool adoption and minimize change resistance.
Client portfolio management: ensuring customer satisfaction and handling renewals.
Support for complex pre-sales: contribute as an expert to help the sales team identify advanced opportunities.

Hubspot & Marketing Automation Consultant

September 2020 - November 2024

I've helped a number of companies implement Hubspot and Inbound Marketing strategies. My clients include Elevate, GoTeam, Kassel Studio, Bestoow.

During these 4 years, I have:

Automated operational processes, increasing efficiency and reducing errors, contributing to an overall improvement in productivity.
Provided training and onboarding sessions on Hubspot. Developed and implemented a personalized customer journey by integrating Hubspot with tools such as Apollo, Zapier, and Aircall...
Implemented Hubspot CRM features such as workflows, custom fields, objects, etc...
Developed an inbound marketing strategy that boosted web traffic, strengthened customer engagement, and developed brand image based on in-depth market analysis.

Marketing et Sales Manager, TRIP CONNEXION

September 2018 - September 2020

Launch and design of a SaaS management, publishing, and CRM platform for tourism professionals:

Analysing the market and generating new business opportunities
Carrying out prospecting and developing relationships with customers/prospects
Presentations and demonstrations of solutions Implementation of inbound marketing strategies and Hubspot CRM to streamline sales, marketing, and customer service success.
Optimizing website content, landing pages, and SEO to improve search engine rankings, increase traffic and drive conversions.
Monitoring customer satisfaction and project progress, ensuring customer needs are met and projects are completed on time and within budget.

Education

MBA, Strategy & Business Innovation - International Development

IDRAC Lyon

2020