Fabien A. HubSpot CRM Implementation Specialist

CRM Implementation, Sales and Marketing Operations

Summary

- Experienced CRM and Automation Expert with a strong background in implementing and optimizing CRM systems like HubSpot and Pipedrive, driving a 15% sales increase through automation and process improvement.
- Expert in implementing/improving CRMs, automating workflows, and developing a lead generation strategy.
- Skilled in QA testing and business analysis for e-commerce platforms, ensuring software quality and aligning technical solutions with business needs.
- Proficient in training teams and leveraging data-driven insights to enhance customer experience and operational efficiency.

Work Experience

CRM and Automation Expert (Freelance), CRM System Implementation and Optimization

2021 - Now

Summary: CRM and Automation consulting for various clients to automate customer management processes, improve prospecting, and optimize sales.

Responsibilities:

Installed and implemented CRM systems (HubSpot, Pipedrive) to efficiently manage customer relationships and automate repetitive tasks.
Set up email campaigns and automated sequences to generate leads and improve customer loyalty.
Manage and train sales teams to use new tools autonomously and efficiently.
Analyze existing workflows to identify possible improvements, then implement automated solutions to simplify them.

Examples of results:

15% increase in sales thanks to automated customer follow-up.
30% reduction in response time to customer queries for iad France, improving customer satisfaction.

Technologies: HubSpot, Pipedrive.

IT Consultant, Various clients (Retail, Textile, Beauty, Health and e-Commerce) - 2017 to 2021

2017 - 2021

Summary: I've worked in several IT professions as an IT Business Analyst, QA Tester, and Marketing Analyst.

Responsibilities:

QA Tester (Nocibé & Blancheporte): Manual testing to validate e-commerce software functionalities, identification and documentation of anomalies, management, and collaboration with technical teams (+10 pers.).
Business Analyst (M comme Mutuelle, Biocoop, Auchan): Analyzed business needs, wrote use cases, facilitated links between business and technical teams, and tested new functionalities. Use of MySQL for queries.
Marketing Analyst (Kidiliz Group): Coordination of advertising campaigns, performance monitoring, and management of promotional schedules.

Education

Double degree ESC Troyes (Business School) + Business School in India

Master 2, Marketing and Finance, Level: 5-year degree

September 2014 - June 2017