Phumeza D. Marketing Manager
Sales and Marketing Copywriter
Summary
- A strong marketer with a proven track record in excellent project management skills, with a demonstrated ability to consistently prioritize and manage multiple tasks from concept through implementation, and deliver quality outcomes on time and on budget.
- Strong writing skills - comfortable creating content for email marketing, website, one sheets, case studies and more.
- Experienced Account Director with B2B Marketing, experience in creating new integrated marketing programs that drive revenue.
Experience
Marketing Manager, Impact.com, Cape Town
September 2021 — September 2022
Marketing Programs:
- Planning, developing and implementing multi‐channel marketing programs
for the Trackonomics product - Oversee all marketing campaigns and initiatives for Trackonomics in the
USA, UK, Germany, Israel, Italy, France, Australia and Singapore - Preparing and delivering world‐class marketing campaigns designed to
reach, engage and convert prospects into qualified opportunities - Managing moderate demand generating budget and program mix, including
email, paid social and digital ad placements - Build, plan and implement overall digital marketing strategy
- Measure ROI and KPIs
- Creating engaging content and email campaigns that speak to the target
audience - Track and measure SEO metrics in order to improve online content
- Managing communication of marketing programs and results through
marketing communications and quarterly team updates - Obtaining Marketings pipeline and/or revenue goals by quarter
- Lead, supervise, motivate and manage the broader Marketing team (Content,Social, Web development, Product and Graphic creative teams globally)
- Liaising and collaborating with the Sales team to convert leads and improve conversion rate
- Liase with the Software Engineers and Product development teams on new product features and updates
- Creating and executing event plans for sponsored and/or hosted events (where appropriate, mostly US, EMEA, APAC facing, mix of online and in person)
PR/Earned Speaking/Awards:
- Coordinate all public relations activities
- Manage media inquiries and interview requests
- Create content for press releases, byline articles and keynote presentations
- Evaluate opportunities for earned speaking and awards on an ongoing basis|
- Create and manage calendar with deadlines for speaking and awards submissions
Marketing Manager, BDO, Johannesburg
March 2019 — November 2020
Marketing:
- Build strategic relationships and partner with key industry players, agencies
and vendors - Interfacing with senior business people to define and co- ordinate brand or communication strategy
- Prepare and monitor the marketing budget on a quarterly and annual basis|
- Monitor and report on the performance of marketing campaigns and KPIs of all marketing activities, gain insight and assess against goals
- Oversee and approve marketing material. Ensure accuracy and compliance of marketing materials and provide formal sign off if necessary
- Brief and oversee the work of internal and external agencies, such as graphic design team.
- Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives where necessary
- Briefing partners on campaign activity and the internal marketing teams
- Oversee the creative development of promotional materials, website content, advertisements, and other marketing-related projects
- Adjust marketing campaigns and strategies as needed in response to collected data and other feedback
- Compile marketing reports
- Marketing events management
- Managing regional and national internal and external events
- Ensure roll out and implementation of centralized approach and deliverables for all events (ensure all deliverables are on-brand)
- Deliver Events, webinars, thought leadership, support material, digital social, email, direct mails and all other content to audience
- Analyze events success and prepare reports
- Brand Management - input and overseeing the creative development of company brand alongside marketing and brand team
- Ensure that the organizations brand and identity is adhered to in campaigns and all communication channels
- Managing external marketing/branding/advertising service provider relationships and output Communications
- Coordinate external and internal communications flow Client communications- managing client communication across various CRM and emails marketing platforms
- Produce valuable and engaging content for website and blog that attracts and converts target groups
- Analyze consumer behavior and adjust email and advertising campaigns accordingly
Business Development and Key account management:
- Managing Key Account client relationships, identifying market and cross
selling opportunities - Identify business opportunities from existing and new channels by analyzing
available data; collaborating with other departments; engaging and meeting
relevant stakeholders - Build strong relationships with external stakeholders by networking and
regular communication - Build and maintain working relationships by networking; ongoing
communication and sharing relevant information
• Create awareness and expand business opportunities Support implementation of projects by coordinating and project managing all activities and making suggestive recommendations
CRM:
- Audience Segmentation. Ensuring the database is segmented effectively for
targeted marketing activities - Creation and control of marketing materials content (promotions, emails, sms and other communication channels) through customer insight, build a complete picture of customer motivations, attitudes and behaviors, to help to build more targeted customer segmentation and to execute retention marketing activity
- Effectively execute all Activation and Activities as per planned schedule
- Measure the success social media campaigns
- Use social media marketing tools
- Work with copywriters and designers to ensure content is informative and
appealing - Promoting products, services and content over social media, in a way that
is consistent with an organizations brand and social media strategy - Keeping track of data and analyzing the performance of social media campaigns
CRM Advisor, Hogan Lovells, Johannesburg
March 2018 — March 2019
- Business Development — Advise Lawyers and
- Business development teams on how to better develop their client relationships using the database. Cross-Selling — Identify cross-selling opportunities and follow leads
- Marketing Campaigns — improve efficiency of marketing campaigns working
with the technology teams to plan and deliver platform upgrades and enhancements
• Data configuration, testing, manipulation and documentation Experience
management
CRM Systems:
- Define industry and client specific business processes Assist the firm's client facing function with the transformation of their client processes and technologies Create end-user documentation
- Facilitate training
- Work on local and international projects Client Communication
CRM | Marketing and Business Development Coordinator, Norton Rose Fulbright, Johannesburg
October 2014 — November 2017
- Client Relationship Management
- Business Development Compiling Bids and Proposals Marketing & Events
- CRM database management and training to front end users
- CSI project planning and implementation
Business Administrator, Nedbank Capital, Johannesburg
March 2014 — October 2014
- Delivering client service to both internal & external stakeholders.
Project Administrator, Rockwell Automation, Johannesburg
January 2013 — January 2014
Project Coordinator, British Council, Johannesburg
January 2010 — August 2012
- Management, Marketing, Promotion, Development, Fundraising,
- Monitoring and evaluation of, the DFID Global Schools Partnership Programme in South Africa
Teacher | Intern, St John's College, Johannesburg
January 2007 — January 2010
Teaching Grade 0-7
Education
BA Communication Science, UNISA
Currently studying
B-ED Intermediate & Senior Phase, UNISA
Matric, Waverley Girls High School
December 2006