Phumeza D. — Marketing Manager

Marketing Manager, Impact.com, Cape Town

September 2021 — September 2022
Marketing Programs:

• Planning, developing and implementing multi‐channel marketing programs
  for the Trackonomics product
• Oversee all marketing campaigns and initiatives for Trackonomics in the
  USA, UK, Germany, Israel, Italy, France, Australia and Singapore
• Preparing and delivering world‐class marketing campaigns designed to
  reach, engage and convert prospects into qualified opportunities
• Managing moderate demand generating budget and program mix, including
  email, paid social and digital ad placements
• Build, plan and implement overall digital marketing strategy
• Measure ROI and KPIs
• Creating engaging content and email campaigns that speak to the target
  audience
• Track and measure SEO metrics in order to improve online content
• Managing communication of marketing programs and results through
  marketing communications and quarterly team updates
• Obtaining Marketings pipeline and/or revenue goals by quarter
• Lead, supervise, motivate and manage the broader Marketing team (Content,Social, Web development, Product and Graphic creative teams globally)
• Liaising and collaborating with the Sales team to convert leads and improve conversion rate
• Liase with the Software Engineers and Product development teams on new product features and updates
• Creating and executing event plans for sponsored and/or hosted events (where appropriate, mostly US, EMEA, APAC facing, mix of online and in person)

PR/Earned Speaking/Awards:

• Coordinate all public relations activities
• Manage media inquiries and interview requests
• Create content for press releases, byline articles and keynote presentations
• Evaluate opportunities for earned speaking and awards on an ongoing basis|
• Create and manage calendar with deadlines for speaking and awards submissions

Marketing Manager, BDO, Johannesburg

March 2019 — November 2020
Marketing:

• Build strategic relationships and partner with key industry players, agencies
  and vendors
• Interfacing with senior business people to define and co- ordinate brand or communication strategy
• Prepare and monitor the marketing budget on a quarterly and annual basis|
• Monitor and report on the performance of marketing campaigns and KPIs of all marketing activities, gain insight and assess against goals
• Oversee and approve marketing material. Ensure accuracy and compliance of marketing materials and provide formal sign off if necessary
• Brief and oversee the work of internal and external agencies, such as graphic design team.
• Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives where necessary
• Briefing partners on campaign activity and the internal marketing teams
• Oversee the creative development of promotional materials, website content, advertisements, and other marketing-related projects
• Adjust marketing campaigns and strategies as needed in response to collected data and other feedback
• Compile marketing reports
• Marketing events management
• Managing regional and national internal and external events
• Ensure roll out and implementation of centralized approach and deliverables for all events (ensure all deliverables are on-brand)
• Deliver Events, webinars, thought leadership, support material, digital social, email, direct mails and all other content to audience
• Analyze events success and prepare reports
• Brand Management - input and overseeing the creative development of company brand alongside marketing and brand team
• Ensure that the organizations brand and identity is adhered to in campaigns and all communication channels
• Managing external marketing/branding/advertising service provider relationships and output Communications
• Coordinate external and internal communications flow Client communications- managing client communication across various CRM and emails marketing platforms
• Produce valuable and engaging content for website and blog that attracts and converts target groups
• Analyze consumer behavior and adjust email and advertising campaigns accordingly

Business Development and Key account management:

• Managing Key Account client relationships, identifying market and cross
  selling opportunities
• Identify business opportunities from existing and new channels by analyzing
  available data; collaborating with other departments; engaging and meeting
  relevant stakeholders
• Build strong relationships with external stakeholders by networking and
  regular communication
• Build and maintain working relationships by networking; ongoing
  communication and sharing relevant information
  • Create awareness and expand business opportunities Support implementation of projects by coordinating and project managing all activities and making suggestive recommendations

CRM:

• Audience Segmentation. Ensuring the database is segmented effectively for
  targeted marketing activities
• Creation and control of marketing materials content (promotions, emails, sms and other communication channels) through customer insight, build a complete picture of customer motivations, attitudes and behaviors, to help to build more targeted customer segmentation and to execute retention marketing activity
• Effectively execute all Activation and Activities as per planned schedule
• Measure the success social media campaigns
• Use social media marketing tools
• Work with copywriters and designers to ensure content is informative and
  appealing
• Promoting products, services and content over social media, in a way that
  is consistent with an organizations brand and social media strategy
• Keeping track of data and analyzing the performance of social media campaigns

CRM Advisor, Hogan Lovells, Johannesburg

March 2018 — March 2019

• Business Development — Advise Lawyers and
• Business development teams on how to better develop their client relationships using the database. Cross-Selling — Identify cross-selling opportunities and follow leads
• Marketing Campaigns — improve efficiency of marketing campaigns working
  with the technology teams to plan and deliver platform upgrades and enhancements
  • Data configuration, testing, manipulation and documentation Experience
  management

CRM Systems:

• Define industry and client specific business processes Assist the firm's client facing function with the transformation of their client processes and technologies Create end-user documentation
• Facilitate training
• Work on local and international projects Client Communication

CRM | Marketing and Business Development Coordinator, Norton Rose Fulbright, Johannesburg

October 2014 — November 2017

• Client Relationship Management
• Business Development Compiling Bids and Proposals Marketing & Events
• CRM database management and training to front end users
• CSI project planning and implementation

Business Administrator, Nedbank Capital, Johannesburg

March 2014 — October 2014

• Delivering client service to both internal & external stakeholders.

Project Administrator, Rockwell Automation, Johannesburg

January 2013 — January 2014

Project Coordinator, British Council, Johannesburg

January 2010 — August 2012

• Management, Marketing, Promotion, Development, Fundraising,
• Monitoring and evaluation of, the DFID Global Schools Partnership Programme in South Africa

Teacher | Intern, St John's College, Johannesburg

January 2007 — January 2010
Teaching Grade 0-7