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Job Description
Position: Social Media Manager
Company: Socially
Location: Dubai, UAE
Duration: 2022 – Present
Role Overview:
As a Social Media Manager at Socially, the incumbent leads the end-to-end social media strategy for a diverse portfolio of clients spanning retail, hospitality, and real estate sectors. The role demands strategic planning, execution, and optimization of social media campaigns across multiple platforms including Instagram, TikTok, Facebook, and LinkedIn. The position requires close collaboration with design and content teams to ensure brand consistency and impactful campaign delivery, alongside managing paid social campaigns and delivering insightful performance analytics to clients.
Key Responsibilities:
- Develop and implement comprehensive social media strategies tailored to client needs across various industries.
- Manage and optimize content calendars, resulting in a significant increase in client engagement rates.
- Oversee paid social media campaigns from budget planning through to optimization, enhancing cost-efficiency and engagement metrics.
- Produce detailed monthly performance reports that translate complex analytics into actionable insights for clients.
- Collaborate with cross-functional teams including design and content to maintain visual consistency and brand alignment across all campaigns.
Projects and Contributions:
- Client Portfolio Social Media Strategy (2022 – Present)
Role: Lead Social Media Manager
Responsibilities: Directed the social media strategy for clients in retail, hospitality, and real estate sectors, managing accounts on Instagram, TikTok, Facebook, and LinkedIn.
Technologies and Tools: Meta Business Suite, Hootsuite, Later, Sprout Social, Google Analytics.
Outcome: Successfully increased average client engagement rates by 45% within six months through strategic content calendar development and execution. - Paid Social Campaign Management (2022 – Present)
Role: Campaign Manager
Responsibilities: Managed end-to-end paid social campaigns including budget planning, execution, and ongoing optimization.
Technologies and Tools: Meta Business Suite, TikTok Ads Manager.
Outcome: Consistently improved cost-per-engagement metrics across multiple client accounts. - Monthly Performance Reporting (2022 – Present)
Role: Reporting Analyst and Client Liaison
Responsibilities: Delivered monthly performance reports that translated social media analytics into clear, actionable recommendations tailored to client objectives.
Technologies and Tools: Google Analytics, Sprout Social.
Outcome: Enhanced client understanding of campaign effectiveness and informed strategic decision-making. - Cross-Functional Campaign Collaboration (2022 – Present)
Role: Collaborative Team Lead
Responsibilities: Worked closely with design and content teams to ensure all campaigns were visually consistent and aligned with brand guidelines.
Technologies and Tools: Canva, Adobe Photoshop, CapCut.
Outcome: Delivered cohesive and on-brand social media campaigns that strengthened client brand presence.
Education
- Bachelor of Arts in Marketing & Communications
University Name, City
2016 – 2019
Certification
- Meta Certified Digital Marketing Associate
- Google Digital Marketing & E-commerce Certificate
- HubSpot Social Media Marketing Certification
- TikTok Marketing Science Certification
Last Updated: October, 2026
