Artem L., Chief Marketing Officer

Work Experience

Chief Executive Officer, Crypto iGaming Platform Development

Duration: August 2022 - November 2023 
Summary: Multi-chain crypto gaming platform.
Responsibilities: 

• Created an igaming product. From Idea to full self-development casino platform;

• Strategic Leadership and planning;

• Team Building and Management. 20+ person team in the

  crypto gambling industry (8 in the dev team);

• Finance. Budget management, report management;

• Marketing and Brand Development.

Technologies: Crypto, iGaming.

Head of Marketing, Crypto iGaming Marketing Initiatives

Duration: February 2020 - January 2022
Summary: Crypto gaiming platform with original games and casinos.
Responsibilities: 

• Responsible for crypto marketing strategy, and brand strategy;

• 15-person team in the crypto gambling industry;

• Budget management, report management;

• Managing campaigns in Media Buying, Affiliate Marketing, SEO,

  SMM, Email-Marketing, Push, PR;

• All Acquisition, Retention, PR.

Achievements:

• Telegram chat: from 0 to 20k subscribers and TG Chanel: from 0 to 30k subscribers, 2.5k-3k average views of posts;
• Twitter: from 0 to over 100k followers, 1k average views of posts;
• Influencers: up to 10 paid integrations, 10-30 free integrations per month;
• Media buying: up to $100k monthly, average 30% payback in the first month, 120% in 6 months, 180% in 12 months.
  

Technologies: Crypto, iGaming, Media Buying, Marketing.

Head of Marketing, Software IT company

Duration: April 2019 – February 2020
Summary: Software IT company, that provides information, and technology services.
Responsibilities: 

• Managed a marketing team of 13 people in fintech;

• Worked on user acquisition, user retention, and users

  reanimation;

• Created and optimized marketing strategy, brand strategy,

  promotion strategy;

• Overseeing marketing budgets (planning, tracking, ROI);

• Worked with Western Europe, Asia, African, and Latin America

  markets;

Technologies: FinTech, Marketing.

Head of Marketing, Betting Industry Marketing Leadership

Duration: November 2016 – March 2019
Summary: Betting Industry.
Responsibilities: 

• Responsible for online marketing, marketing strategy, and brand strategy;

• Planned and managed campaigns in Media Buying, Affiliate Marketing, SEO, SMM, Email-Marketing, Paid Search;

• Budgeting (planning, tracking, increasing ROI) and reporting of all digital campaigns;

• Increase Gross Gaming Revenue, Net Revenue, LTV, Conversion Rate, Retention, and other indicators.

Technologies: Gambling, Betting, HTML5, CSS, Marketing.

Media buyer Team Lead, Betting Industry

Duration: October 2015 – November 2016
Summary: Betting Industry.
Responsibilities: 

• Responsible for online media buying across a variety of ad networks on pricing formats (CPA, CPM, CPC). Improving online media performance and boosting ROI;

• Divided the traffic tiers and selected the top country. Organized retention and control of old partners;

• Organized leads generation;

• Control media buying: control CPA platforms, confirmation

  deals, fraud control, and budget control on traffic.

Technologies: Media buying, Affiliate marketing

Media buyer/Affiliate manager, Betting Industry

Duration: May 2015 – October 2015
Summary: Betting Industry.
Responsibilities: Participated in media buying, and affiliate management, and ensured performance targets were met.
Technologies: Media buying, Affiliate marketing.

Affiliate manager, Transformative

Duration: May 2014 – May 2015
Summary: Focused on lead generation working with affiliates and referral partners.
Responsibilities: Performed lead generation and worked closely with affiliate and referral partners.
Technologies: Affiliate marketing.

Owner, Online Marketing and Partnership Management

Duration: January 2013 – May 2014
Summary: Handled all marketing aspects and worked with developers and copywriters.
Responsibilities: Managed SMM, SEO, AdWords, and Email marketing activities while negotiating with partners and clients.
Technologies: SMM, SEO, AdWords, Marketing.

SMM manager, Social Media Marketing Campaigns

Duration: September 2012- January 2013
Summary: Managed social media marketing efforts for SoundSmart.
Responsibilities: Executed SMM strategies.
Technologies: SMM.

Lifeguard, Aquatic Safety Supervision

Duration: April 2012- September 2012
Summary: Served as a lifeguard ensuring safety and compliance with safety protocols.
Responsibilities: Safety management, emergency response.

Specialist in budgeting and financial analysis, Financial Analysis and Budgeting

Duration: September 2011-April 2012
Summary: Specialized in budgeting and financial analysis for Credit Collection Group.
Responsibilities: Conducted financial analysis, budget preparation, and process improvement.
Technologies: Financial analysis, Budgeting.

Education

National University. T.G. Shevchenko, Geography department
Sept 2009 – June 2013

Certification

• Combinator Y courses
  Lean startup courses
• AI Ukraine
  An Introduction to Consumer Neuroscience & Neuromarketing