Artem L. Chief Marketing Officer
Summary
- Expert in creating and leading tech-driven blockchain and fintech solutions with robust marketing and strategic prowess;
- Oversaw development and strategic planning as CEO of a self-developed platform;
- Expertise in managing sizeable teams, particularly with a team of 8, driving product growth and optimizing marketing budgets;
- Deep skills led initiatives in various acquisition, retention, and branding strategies, with experience across multiple international markets;
- Deep understanding of HTML5, CSS, and growth-hacking techniques, underscoring a commitment to technical and user-experience excellence;
- Experience in consulting web3 projects that raised investment rounds through token sales:
1. Web3 gaming platform raised $400k in 2 rounds (pre-sale, sale through launchpads).
2. Dex exchange ~$100k in one round of sale.
- Created company from idea to full function product(2022-2023);
- Company growth from 20k to 1 million USD FTD/month;
- Max 1 month ROI=1361% (12/2017);
- Optimized marketing budget in 2 times as effective (05/2019).
Work Experience
Chief Executive Officer, Crypto iGaming Platform Development
Duration: August 2022 - November 2023
Summary: Multi-chain crypto gaming platform.
Responsibilities:
Created an igaming product. From Idea to full self-development casino platform;
Strategic Leadership and planning;
Team Building and Management. 20+ person team in the
crypto gambling industry (8 in the dev team);
Finance. Budget management, report management;
Marketing and Brand Development.
Technologies: Crypto, iGaming.
Head of Marketing, Crypto iGaming Marketing Initiatives
Duration: February 2020 - January 2022
Summary: Crypto gaiming platform with original games and casinos.
Responsibilities:
Responsible for crypto marketing strategy, and brand strategy;
15-person team in the crypto gambling industry;
Budget management, report management;
Managing campaigns in Media Buying, Affiliate Marketing, SEO,
SMM, Email-Marketing, Push, PR;
All Acquisition, Retention, PR.
Achievements:
- Telegram chat: from 0 to 20k subscribers and TG Chanel: from 0 to 30k subscribers, 2.5k-3k average views of posts;
- Twitter: from 0 to over 100k followers, 1k average views of posts;
- Influencers: up to 10 paid integrations, 10-30 free integrations per month;
- Media buying: up to $100k monthly, average 30% payback in the first month, 120% in 6 months, 180% in 12 months.
Technologies: Crypto, iGaming, Media Buying, Marketing.
Head of Marketing, Software IT company
Duration: April 2019 – February 2020
Summary: Software IT company, that provides information, and technology services.
Responsibilities:
Managed a marketing team of 13 people in fintech;
Worked on user acquisition, user retention, and users
reanimation;
Created and optimized marketing strategy, brand strategy,
promotion strategy;
Overseeing marketing budgets (planning, tracking, ROI);
Worked with Western Europe, Asia, African, and Latin America
markets;
Technologies: FinTech, Marketing.
Head of Marketing, Betting Industry Marketing Leadership
Duration: November 2016 – March 2019
Summary: Betting Industry.
Responsibilities:
Responsible for online marketing, marketing strategy, and brand strategy;
Planned and managed campaigns in Media Buying, Affiliate Marketing, SEO, SMM, Email-Marketing, Paid Search;
Budgeting (planning, tracking, increasing ROI) and reporting of all digital campaigns;
Increase Gross Gaming Revenue, Net Revenue, LTV, Conversion Rate, Retention, and other indicators.
Technologies: Gambling, Betting, HTML5, CSS, Marketing.
Media buyer Team Lead, Betting Industry
Duration: October 2015 – November 2016
Summary: Betting Industry.
Responsibilities:
Responsible for online media buying across a variety of ad networks on pricing formats (CPA, CPM, CPC). Improving online media performance and boosting ROI;
Divided the traffic tiers and selected the top country. Organized retention and control of old partners;
Organized leads generation;
Control media buying: control CPA platforms, confirmation
deals, fraud control, and budget control on traffic.
Technologies: Media buying, Affiliate marketing
Media buyer/Affiliate manager, Betting Industry
Duration: May 2015 – October 2015
Summary: Betting Industry.
Responsibilities: Participated in media buying, and affiliate management, and ensured performance targets were met.
Technologies: Media buying, Affiliate marketing.
Affiliate manager, Transformative
Duration: May 2014 – May 2015
Summary: Focused on lead generation working with affiliates and referral partners.
Responsibilities: Performed lead generation and worked closely with affiliate and referral partners.
Technologies: Affiliate marketing.
Owner, Online Marketing and Partnership Management
Duration: January 2013 – May 2014
Summary: Handled all marketing aspects and worked with developers and copywriters.
Responsibilities: Managed SMM, SEO, AdWords, and Email marketing activities while negotiating with partners and clients.
Technologies: SMM, SEO, AdWords, Marketing.
SMM manager, Social Media Marketing Campaigns
Duration: September 2012- January 2013
Summary: Managed social media marketing efforts for SoundSmart.
Responsibilities: Executed SMM strategies.
Technologies: SMM.
Lifeguard, Aquatic Safety Supervision
Duration: April 2012- September 2012
Summary: Served as a lifeguard ensuring safety and compliance with safety protocols.
Responsibilities: Safety management, emergency response.
Specialist in budgeting and financial analysis, Financial Analysis and Budgeting
Duration: September 2011-April 2012
Summary: Specialized in budgeting and financial analysis for Credit Collection Group.
Responsibilities: Conducted financial analysis, budget preparation, and process improvement.
Technologies: Financial analysis, Budgeting.
Education
National University. T.G. Shevchenko, Geography department
Sept 2009 – June 2013
Certification
- Combinator Y courses
Lean startup courses - AI Ukraine
An Introduction to Consumer Neuroscience & Neuromarketing