Backend Developer - Skai (Skai Search Ad Campaign Platform)
Duration: Jun 2023 – Present
Summary: Skai Search is an ad campaign platform for enterprise advertisers that enables brands spending over $1M yearly on ads to create, manage, and analyze campaigns across multiple publishers and channels including Search, Social, Omnichannel, and Apple Search Ads from a single platform.
Responsibilities:- Built backend integrations and owned publisher onboarding across multiple advertising channels.
- Developed Reddit read-only support including authorization, entity downloads, uploads, and metrics.
- Led development of Reddit Creative Center to analyze media asset performance.
- Completed LinkedIn ad creation flow aligning backend, UI, and product logic.
- Supported integrations and feature delivery for Apple, Microsoft DSP, LinkedIn, Reddit, and Snapchat.
- Extended asynchronous and REST integration flows across monolith, microservices, and APIs.
- Documented architecture, sequence diagrams, API contracts, rollout plans, risks, and limitations.
- Handled API rate limits, entity mapping, validations, bid fields, and timezone offsets.
- Implemented bulk Snapchat carousel ad creation with validations, test plans, and QA checks.
- Increased test coverage from approximately 55% to 75% with unit, end-to-end, and API tests.
- Created Datadog metrics, dashboards, and alerts for download, upload, and performance monitoring.
- Delivered weekly releases using feature toggles and conducted 2-approval code reviews.
- Participated in English product sync meetings.
Technologies: Java, Spring Boot, Spring IoC, Spring Data, Spring Security, Reactive Java, React, Next.js, JavaScript, CSS, HTML, REST APIs, Ads APIs, Publisher APIs, Reddit API, Apple Search Ads API, LinkedIn API, Microsoft DSP API, Snapchat API, Microservices, Monolith, Kafka, Kafka Avro, RabbitMQ, Protobuf, MySQL, Snowflake, RDS, DynamoDB, AWS S3, AWS RDS, AWS EC2, AWS Lambda, AWS IAM, AWS CloudWatch, Kubernetes, Docker, Jenkins, GitHub Actions, Apache Airflow DAGs, Unit Testing, Cucumber, Karate, E2E Testing, API Testing, Test Plans, Datadog, Dashboards, Alerts, Logs, Metrics