Adobe Commerce (ex Magento) Developer with HubSpot Salary in 2024

What is Adobe Commerce?

Adobe Commerce (formerly known as Magento) is the solution for developing and administering large online stores. Currently, 2.3% of online stores all over the world are based on Adobe Commerce. Nowadays, businesses that use this platform grow three times faster than others.

Adobe Commerce is based on an open-sourced and self-hosted system that provides you with two different types of software – free and paid. Both are open-source versions. Adobe Commerce’s architecture can be completely customised. If this characteristic is something you really value, Adobe Commerce could be the right eCommerce platform for your shop.

While you can do many things with Adobe Commerce out of the box, you’ll have to call in the expert when it comes to setting up the storefront, changing things and conducting maintenance.

Advantages of Adobe Commerce

Adobe Commerce provides many advantages for business owners who build eCommerce and online stores. Read about the highlights of using Adobe Commerce. Adobe Commerce is a good tool for Ecommerce business, the best one available on the market. It provides many benefits such as various features. The top advantages of Adobe Commerce are:

• Scalability – it’s a free solution, so a shop could be set up online for it and still work as your business grows.
• Customisation. You can customise your online shop. However, you need to consider the costs that come with the great investment of time and resources.
• Omnichannel – tools to integrate your web shop, physical shop and other sales channels, e.g., a marketplace.
• Free version of the software. Free Version (‘Open Source’). Fewer functionalities, no hosting or security systems.

Marketing and branding on Adobe Commerce

Adobe Commerce comes with many different marketing tools like automatic rules to give promotions or free shipping, and automatic emails and newsletters. You can edit and create email templates with Adobe Commerce’s visual editor.

Another way to fine-tune your Adobe Commerce marketing is to set up how customer reviews work and optimize this feature. Head over to the “Reviews” tab and take full advantage of this functionality – approve, edit, or disable comments for your entire shop.

If all those won’t do the trick, you can also link your Google Analytics account and Tag Manager. Pretty much all extensions like this are free or incredibly inexpensive, which makes ROI particularly high.

Adobe Commerce’s built-in tools

Adobe Commerce provides a secure, reliable, and fast buying process for your customers. Adobe Commerce allows for plenty of customisation and integrations with third parties:

• Segmentation and personalisation of offers and special prices for users based on gender, geographic region, order history, items in the wishlist, etc.
• Buying on a single website saves you and your customers time: you have to look only for one product instead of many, and you don’t have to enter your payment and shipping information at every site. You’re able to save it for future use and complete the next sales more quickly. This is important, especially for m-Commerce or mobile sales.
• Using the Page Builder, you can create all kinds of pages easily and instantly, as if you had hired a professional graphic designer or developer to do it.
• Up-selling and cross-selling products are implemented through smart rules that can be set up just by defining the conditions.
• Visual commercialisation helps you organise your products in a logical way if you want the best results.
• Not only is Elasticsearch capable of building the largest inventories, but it also scales itself as your inventory and the amount of searches, sales, and size of your business increases.
• From a single server, you can provide multi-brand management and global expansion. If you use Amazon Web Services (AWS), you can pick any of the numerous AWS data centres.
• B2B functionalities – Create business accounts for your customers, create multiple buyers and set their roles and responsibilities to make purchasing a complete self-service and easy experience. Create multiple catalogues and price lists based on business rules and users. Provide payments on account module with a quick form to make a payment. Request lists to send price lists etc to existing users. Provide workflow optimisation to request for estimate, generate one and send it to a user to place order.
• If you have a REST API, you can connect any source of data to your webshop.