How statistics are calculated
We count how many offers each candidate received and for what salary. For example, if a Publication and Typographic Design developer with Figma with a salary of $4,500 received 10 offers, then we would count him 10 times. If there were no offers, then he would not get into the statistics either.
The graph column is the total number of offers. This is not the number of vacancies, but an indicator of the level of demand. The more offers there are, the more companies try to hire such a specialist. 5k+ includes candidates with salaries >= $5,000 and < $5,500.
Median Salary Expectation – the weighted average of the market offer in the selected specialization, that is, the most frequent job offers for the selected specialization received by candidates. We do not count accepted or rejected offers.
Trending Publication and Typographic Design tech & tools in 2024
Publication and Typographic Design
What is Publication Design?
Publication design involves creating the page layout of books, magazines, newsletters, and their online versions to attract more readers. This means the images, typography, colors, and sizes are well designed.
The original! Print in the form of books, magazines, newspapers, flyers, and mailing pieces all rely on good design to communicate important information and sell products and services.
In the print publication, there must always be color, typography, balanced white space, graphics or pictures, and layout. When it comes to print design, it is important for the designer to consider the paper’s quality and texture, using it to design the publication’s purpose. Examples of print-based publications are below:
- Books and book covers
- Magazines
- Newspapers
- Pamphlets
- Catalogs
- Brochures
- Reports
- Manuals
- Directories
- Calendars
Digital
Nowadays, almost all publications are in digital form or online. Like books, magazines, newspapers, and some other publications available in online media.
Elements such as images, typography, color, and space still play a crucial role in this publication design. However, publication designers also have a broader range of factors to consider when producing a publication. These might include interactivity, animation, and conversion for browser or mobile devices. Some examples of digital publication design are:
- eBooks
- Online magazines
- Online newsletters
- Blogs
- Digital reports
- Digital catalogs
- Digital brochures
Importance of Publication Design
Great writing, thoughtful design, images and illustrations, informed typography, creative infographics, great photography, and solid printing all go into creating a publication that is truly top-notch – and that builds engagement with the brand and boosts its digital reach.
Here are a few ways to launch a successful company from good publication design:
- Enhance User Experience. Good digital design brings visitors, viewers, or readers to your website. Intuitive and functional design increases the chances that people will subscribe to your magazine in print or online. And it increases the chances that the viewer will return to your website and remain a loyal follower.
- Better User Experience (UX). You always want your users to have a good experience; good publication design can help with that. Good design means high readability and fluid navigation, which imply better experience with browsing of your visitors or customers.
- Build a Strong Brand and Message. A viable brand is a solid brand. Your brand image and message cannot be all over the place and undefined. When this is the case, customers will not know what you’re about. The proper typography, imagery, and color enable you to send a message to your audience.
- Social Media Presence. Social media is a visual medium. If you have a beautiful site, you have more of a chance of getting more shares, likes, followers, and other metrics. Those translate to audience size and more paying customers.
- Boost Subscription and Conversion. As a result of fulfilling the above purposes, you are going to achieve your publication’s most important goal: to gain more subscribers and customers.
What is Typography?
Typography is the designer’s responsibility to organize typefaces in a user interface in such a way that text is legible, readable, and scalable. And it has to look good to the people using it, too. The right typography can elevate a product’s aesthetic, optimize for usability, and contribute to brand perception.
How Important is Typography in UX Design and Product Design?
Among all the factors that impact a website/application’s user interface (UI), typography arguably plays the biggest role, perhaps defining much of a user’s experience with your product. Therefore, your choice on how your product’s text is presented is of paramount importance to the work of the user experience (UX) designer. Quite literally, how long users stay on your website/app mostly depends on your typographical choices.
On another note, because your copy goes on the screen, typography is literally half your copy — but you want copy short, tight and lean because your primary goal is for your users to click on or scan the things you want them to find and learn. Your text is the ‘why’; typography is the ‘how’, and the two are inseparable. This makes mastering typography all the more important.
Notice how the word typography is often confused with type: is it the form of type itself? Is it the process of type? Should you use a bodoni font or didot font, maybe even a times new roman? While your decisions about typography might indeed concern how to set type, they’re rarely just about how to choose between fonts (remember, that’s type).
Communicates Essential Information
Your choice of typography for your interface becomes your visual voice. It tells users where they can find what they need. It indicates for users how to read and move along this layout step by step. With the most critical content emphasized just right, users can effortlessly carry out the actions you want them to.
Enhances Readability and Accessibility
In short, making decisions that bring good typography to your digital product also brings readability – and accessibility. Essentially, it makes it easier for more people, in more places, to consume and navigate content.
Establishes a Consistent Brand Tone
It might help to keep that look consistent to the rest of your website or app, and strengthens your brand in the eyes of the audience you’re targeting. The product team designing the fashion app for a young crowd for their startup’s clothing brand, for example, could want that text to have a trendy look.
Differentiates the Product
Once you find that perfect typography that your brand will ‘own’, you can make your website or app ‘stickier’ in your user’s minds compared with a competitor website. This is crucial because these brands actually compete for consumers’ time and attention.
Drives Conversion
Good typography can persuade users to hit those ‘buy now’ buttons, and that drives conversion rates – i.e. it makes sales.
What are Key Elements of Typography?
Choosing an appropriate typeface and typographic treatment to help you do this is good design – but the right typeface, at the right size and with the right spacing, will also endear you to your users. It will convey an emotion to them – this believe it or not, is a part of a good UX. What’s more, smart branding design teams worldwide know too, that typography is a great way to inject character to their designs, while making their brand unique.
Key Elements:
- Fonts and Typefaces
- Letter and Line Spacing
- Font Weight, Height, and Size
- Character
- Baseline
- x-height
- Stroke
- Serif
- Sans serif
- Ascender and descender
- Alignment
- Hierarchy
- White Space
Where is Figma used?
Design Jamboree
- Party time for pixels! Design teams boogie down by collaborating on UI/UX projects in real-time, swiping bugs away like pesky mosquitos.
Prototype Disco
- Where wireframes waltz and prototypes pop & lock, Figma becomes the dance floor for showing off interactive design moves without coding a beat.
User Testing Rave
- Glow sticks out! Figma lets design DJs test run user experiences, gathering crowd feedback faster than free t-shirts at a concert.
Asset Hoedown
- Yeehaw! Round up those design assets and corral them into a shared library, making lassoing logos and icons faster than a jackrabbit on a date.
Figma Alternatives
Adobe XD
Adobe XD is a vector-based user experience design tool used for creating high-fidelity wireframes, prototypes, and screen designs for digital products.
- Integration with Adobe Creative Cloud
- Voice prototyping capabilities
- Coediting features for real-time collaboration
- Can be less intuitive for new users
- Performance issues with larger files
- Lacks advanced animation features found in Figma
Sketch
Sketch is a digital design toolkit, primarily focused on the user interface and user experience design for websites and mobile apps.
// Example: Adding a rectangle in Sketch
var newShape = new Shape({
parent: myArtboard,
frame: new Rectangle(0, 0, 100, 100)
});
- Robust symbol system
- Large plugin ecosystem
- Focus on UI/UX design
- Exclusively available on macOS
- No built-in prototyping; requires plugins or external tools
- Lacks real-time collaboration features
InVision Studio
InVision Studio is a screen design tool that allows for rich interactive prototyping, responsive design, and advanced animation creation.
- Advanced animation options
- Powerful prototyping features
- Integrated with Invision's cloud platform
- Less widespread community compared to Figma
- Can be resource-intensive
- Occasional bugs and stability issues
Quick Facts about Figma
The Dawn of Collaborative Design - Figma Enters the Fray
Launched from the creative cauldron in 2016 by Dylan Field and Evan Wallace, Figma splashed onto the scene with a kerfuffle by becoming the first browser-based interface design tool. Its spiffy real-time collaboration feature had designers dumping their solitary ways and high-fiving over the interwebs. Picture it—the Google Docs for design, but with more pizzazz and less chance of getting your foot stuck in a bucket while carrying your hefty desktop app.
The Version Evolution - Keeping It Fresh
While version numbers might sound as exciting as watching paint dry, Figma's snazzy updates could make a sloth do the samba. Hopping from version sprees since its alpha release in December 2015, this software is sleeker than a greased otter sliding through version changes. Each update brought features so nifty, they might even tempt grandma to start prototyping her dream cookie shop.
Auto Layout Wizadry - The Magic Touch
.deliver {
display: flex;
align-items: center;
justify-content: space-between;
}
Behold the conjuring of Auto Layout, Figma’s spell-binding trick unleashed in 2019. This feature waved its magic wand and "poof!" - designers could align their mystical UI elements with the ease of a wizard brewing a potion. Flexbox got a run for its money with this bit of hocus-pocus, letting layout components stretch and shrink like an accordion in a polka band.
What is the difference between Junior, Middle, Senior and Expert Figma developer?
Seniority Name | Years of Experience | Average Salary (USD/year) | Responsibilities & Activities |
---|---|---|---|
Junior | 0-2 years | $40,000-$60,000 |
|
Middle | 2-5 years | $60,000-$85,000 |
|
Senior | 5-8 years | $85,000-$120,000 |
|
Expert/Team Lead | 8+ years | $120,000+ |
|
Top 10 Figma Related Tech
JavaScript (The Frontend Whisperer)
Imagine talking to your app and having it respond; that's what JavaScript does with Figma! It's the chatty chameleon of coding languages, morphing to whatever the design demands. Need to automate repetitive tasks or create fancy plugins? JavaScript to the rescue! It's not just for programmers - it's for any design wizard who wants to make Figma sit, roll over, and fetch data with a flick of their code wand!
React (The UI Building Blocks)
If components were Lego, then React would be that nifty booklet showing you how to build the Millennium Falcon. This library is all about snapping together UI pieces in Figma faster than you can say "prototyping". It's the secret sauce for making interactive design elements feel like they're part of the family, all while keeping things as tidy as your sock drawer.
{`function FigmaComponent() {
returnHello, Figma!
;
}`}
HTML/CSS (The Fashionistas of Web Design)
Now, don't be fooled by their old-school vibe; HTML and CSS are the haute couture and bespoke tailoring of web design. They turn the drab sketches of your imagination into the runway models of browsers everywhere. Want to take those Figma designs and dress 'em up for the web prom? These are the friends with benefits (mostly visually).
{`Make this look fabulous, darling!
`}
TypeScript (JavaScript's Smarty Pants Cousin)
TypeScript is like JavaScript after it got a scholarship and went off to an Ivy League - more structured, a bit uptight, but undeniably sharp. It helps you catch those sneaky little bugs before they become butterflies of chaos in your Figma plugin. Plus, it's like having a helpful robot that whispers sweet nothings of type safety and documentation into your ear as you code.
{`let design: Figma.Design = {
name: "My Awesome Design",
width: 800,
height: 600
};`}
REST APIs (The Digital Postmen)
Ring a ding ding! REST APIs are your digital postmen, delivering precious data parcels from the world wide web right to the doorstep of your Figma files. Need user info from Spotify or weather updates for your app mockup? Just holler at a REST API, and it'll trundle down the internet lanes, fetching whatever your design heart desires.
GraphQL (The Pickier Sibling of REST API)
API queries can be like those all-you-can-eat buffets - overwhelming and stuffed with stuff you don't want. Enter GraphQL, the choosy eater. It only asks for the data salad it likes, no extra croutons, please. Tell it exactly what your Figma designs must feast on, and it’ll leave all the unwanted bytes on the server's plate.
Node.js (The Server Side Magician)
Ever wonder how to pull the backend strings while playing puppeteer with your Figma designs? Node.js is the answer. It's the accomplice that hides behind the curtain, making complex operations look smooth as butter. Whether it's managing databases or making servers dance the tango, all you need is a dash of Node.js.
{`const http = require('http');
http.createServer((req, res) => {
res.write('Magic');
res.end();
}).listen(8080);`}
Webpack (The Packing Wizard)
Webpack is the whimsical wizard of the web world, taking all your messy trinkets of JavaScript, CSS, and image files, and packing them into a neat little bundle ready for the browser journey. Imagine Mary Poppins' carpet bag, but for code efficiency. It might be a bit complex to master, but once you do, it's bibbidi-bobbidi-boo to clean project structures!
Sass (The Stylish Spell-Caster)
For those who find plain old CSS a tad too muggle-like, Sass swoops in on its broomstick, adding a sprinkle of magic with variables, mixins, and nested rules. It's like a glam squad for your stylesheets, ensuring that your Figma prototypes strut their stuff with panache and precision. Just a few lines of Sass, and pow! Instant elegance.
Git (The Time-Traveling Historian)
Git is like that meticulous historian with a time machine, keeping track of every tiny change in your project. Made a mistake? Zap back in time and pretend it never happened! Want to see how your Figma plugin looked last Tuesday? Git's got the deets. Just a few commands, and you can navigate the rivers of time like a pro.
{`git commit -m "Brilliant Figma update"`}