Yuliya Y. Head of Marketing

Work Experience

Digital Marketing Director, Trading Ecosystem 

Duration: 06/2022 - 01/2024

Summary: Digital Marketing Director responsible for managing the marketing team, implementing the Scrum system, leading traffic and lead generation, overseeing outsourced teams, managing advertising budgets, enhancing application generation and value, establishing end-to-end analytics, strategising digital promotion for Edtech/Fintech/SaaS products, customer segmentation, target audience analysis, launching products in America and Europe, sales funnel creation, marketing unit-economy, cost analysis, SEO optimisation, and executing tactical marketing tasks.

Responsibilities: Marketing team management, Scrum system work, Attracting new people, Traffic and lead generation management, Planning and managing advertising budgets, Generation of applications, pricing of applications, Formation of end-to-end analytics, Digital promotion strategy formulation, Customer segmentation and personalisation, Analysis of target audiences, Product launch in American and European markets, Sales funnels formation, Marketing unit-economy maintenance, Lead and client cost determination, Report maintaining, SEO optimisation, SMM strategy, PR strategy, Marketing sales funnel development, Interaction with IT department, Analytics creation using Google Analytics, API Conversation, and conversion tracking.

Technologies: Scrum, SEO, SMM, PR, Google Analytics, API Conversation

Digital Marketing Lead, Top Trading Line

Duration: 11/2021-05/2022

Summary: Digital Marketing Lead focused on creating and visualising marketing strategies using MindMap, handling competitor and target audience analyses, planning advertising budgets, conducting A/B testing of ad campaigns, B2b lead generation, and working with sizable budgets.

Responsibilities: Marketing strategy creation and visualisation, E-commerce marketing, Competitor analysis, Target audience analysis, Advertising budget planning, A/B testing, B2b lead generation, Facebook ADS, LinkedIn ADS, use of GTM/end-to-end analytics, Pixel Facebook events setting, Advertising campaigns analysis, optimisation and scaling.

Technologies: MindMap, Facebook ADS, LinkedIn ADS, GTM, End-to-end analytics, Pixel Facebook

Digital Marketing Lead, Marketing Strategy Agency

Duration: 11/2020-11/2021
Summary: Digital Marketing Lead at a digital marketing agency with a focus on marketing department management, implementing effective strategies for various platforms, and excelling in B2B/B2C marketing and lead generation programs.

Responsibilities: Department management, Marketing strategy development, Sales funnel development, Analytics for online channels, Promotion strategy for multiple platforms, B2B/B2C marketing, Lead generation, Use of Pixel Facebook, CPC/ROI/ROAS/LTV/CPL/CPA analysis, Brand portfolio analysis, SWOT/TOWS analysis, Target audience analysis, Competitor analysis, Positioning of goods/services, Facebook/Instagram/LinkedIn targeting, Quiz development, Technical specifications for development and design departments.

Technologies: Facebook ADS, Instagram ADS, Google ADS, LinkedIn ADS, Pixel Facebook, VRIN/VRIO models

Digital Marketing Manager (Part-time), Marketing Strategy for Logistics

Duration: 12/2020-02/2022
Summary: Part-time Digital Marketing Manager at a logistics company, involved in creating marketing strategies, audience and competitor analysis, and working with large budgets.

Responsibilities: Marketing strategy creation and visualisation, B2B/B2C marketing, Lead Generation from all sources, Competitor analysis, Target audience analysis, Advertising budget planning, A/B testing, Facebook ADS, Positioning of goods/services, Pixel Facebook, End-to-end analytics, Quiz development, Technical specifications for design department.

Technologies: Facebook ADS, A/B testing, Pixel Facebook, End-to-end analytics

Online Marketologist, NDA

Duration: 11/2019-09/2020
Summary: Online Marketologist focusing on business process automation, management of the SMM department, e-commerce marketing, and scaling advertising campaigns.
Responsibilities: Business process automation, SMM department management, E-commerce marketing, Facebook ADS, Pixel Facebook, Advertising campaigns analysis, optimization and scaling, Lead generation, Competitor and target audience analysis.
Technologies: Facebook ADS, Pixel Facebook

Senior ADS Specialist, Marketing Development for Manufacturing

Duration: 02/2018-10/2019
Summary: Developed marketing strategies for a manufacturing firm, performed brand and competitor analysis, and led B2B lead generation and online channel analytics.
Responsibilities: Marketing strategy development, Brand portfolio analysis, SWOT/TOWS analysis, Positioning in the VBBP market, Competitor and target audience analysis, Facebook ADS, B2B lead generation, Sales funnels development, Online channel analytics, Monthly dashboard report creation, Technical specifications for development and design departments, Corporate website development and launch collaboration with developers, Photo/video shoot production and organization.
Technologies: Facebook ADS, Analytics

Junior SEO-Specialist, SEO and Web Promotion Agency

Duration: 11/2015-12/2017
Summary: Junior SEO Specialist at Seotooly responsible for SEO website promotion, working with on-page SEO and digital tools to increase brand awareness and site traffic.
Responsibilities: SEO website promotion, OnPage SEO, Use of Absubmitter, Brand awareness increase, Site traffic enhancement.
Technologies: SEO, Absubmitter

Education

• University of Food and Trade
  Faculty - Economics Specialty - International Economics

Certification

• LABA - Strategy Marketing
• IMBA - Director Digital Marketolog
• Netology - Director Online Marketing
• Laba - PR -Marketing