Renan Faria do Nascimento Marketing and Sales Professional, Business Student
Business Intelligence (BI) (3.0 yr.), Salesforce (2.5 yr.)
Summary
Seasoned Marketing and Sales professional with a demonstrated history in behavioural management systems training and team leadership in Brazil. Proven capabilities in sales strategy development, KPI management, and team expansion from 8 to 24 representatives. Notable achievements include a 20% increase in monthly sales and a spike in qualified leads. Skilled in HubSpot CRM implementation and proficient in PowerBI, with a strong background in process optimization and data analysis. Currently expanding expertise in business studies while gaining international experience in the Irish retail and food service sectors.
Work Experience
Project Manager │ Data Analyst │ HubSpot Specialist, CRM and Business Process Optimization
Duration: Jun.2019 - Jan.2020 (8 mo.)Summary:
- Managed and optimized Order-to-cash (OTC) processes
- led the implementation of HubSpot CRM and supported innovation projects
Technologies: HubSpot CRM, Agile, Six Sigma, Asana, PowerBI, Excel
Sales and Marketing Manager, Marketing and Sales Expansion
Duration: Feb.2020 - Nov.2022 (2 y. 10 mo.)Summary: Developed and executed marketing and sales strategies to scale the customer base and drive long-term sales growth, while leading and expanding the sales team.
Responsibilities: Set annual marketing and sales plans, KPIs, and created a consolidated dashboard. Analysed performance, addressed weaknesses, and provided feedback. Built and led a team of 24 sales representatives using DISC and SPIN selling frameworks. Led customer journey design with a CX/UX focus, developed buyer personas, optimized SEO and digital campaigns.
Technologies: DISC, SPIN selling frameworks, CX/UX, SEO, Digital Marketing
Education
- Bachelor's Degree in Business
Ongoing education at Independent College, Dublin, Ireland
Feb. 2024 - Dec. 2026
Certification
- HubSpot Marketing and Sales Certified Specialist
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