
Renan Faria do Nascimento, Marketing and Sales Professional, Business Student
Summary
Seasoned Marketing and Sales professional with a demonstrated history in behavioural management systems training and team leadership in Brazil. Proven capabilities in sales strategy development, KPI management, and team expansion from 8 to 24 representatives. Notable achievements include a 20% increase in monthly sales and a spike in qualified leads. Skilled in HubSpot CRM implementation and proficient in PowerBI, with a strong background in process optimization and data analysis. Currently expanding expertise in business studies while gaining international experience in the Irish retail and food service sectors.
Main Skills
Sales strategies
RPA
Strategic Planning
Problem Solving
Data Analysis and Visualization Technologies
Databases & Management Systems / ORM
Methodologies, Paradigms and Patterns
Collaboration, Task & Issue Tracking
Third Party Tools / IDEs / SDK / Services
Project Management & Administration
Platforms
QA, Test Automation, Security
Work Experience
Project Manager │ Data Analyst │ HubSpot Specialist, CRM and Business Process Optimization
Duration: Jun.2019 - Jan.2020 (8 mo.)Summary:
- Managed and optimized Order-to-cash (OTC) processes
- led the implementation of HubSpot CRM and supported innovation projects
Technologies: HubSpot CRM, Agile, Six Sigma, Asana, PowerBI, Excel
Sales and Marketing Manager, Marketing and Sales Expansion
Duration: Feb.2020 - Nov.2022 (2 y. 10 mo.)Summary: Developed and executed marketing and sales strategies to scale the customer base and drive long-term sales growth, while leading and expanding the sales team.
Responsibilities: Set annual marketing and sales plans, KPIs, and created a consolidated dashboard. Analysed performance, addressed weaknesses, and provided feedback. Built and led a team of 24 sales representatives using DISC and SPIN selling frameworks. Led customer journey design with a CX/UX focus, developed buyer personas, optimized SEO and digital campaigns.
Technologies: DISC, SPIN selling frameworks, CX/UX, SEO, Digital Marketing
Education
- Bachelor's Degree in Business
Ongoing education at Independent College, Dublin, Ireland
Feb. 2024 - Dec. 2026
Certification
- HubSpot Marketing and Sales Certified Specialist
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