Valeriia T — Product UI/UX Designer

Work Experience

Product (UI/UX) Designer - Communication Web Platform

04/2024 - Current
Summary: Played a key role in creating a communication web platform for doctors across the US.
Responsibilities: 

• Played a key role, in creating a communication web platform among doctors across the US.
• Conducted user interviews. created user archetypes, journey maps, and user flow diagrams to guide the
  product vision and strategy leveraging tools like FigJam and Otter.ai.
• Partnered with cross-functional teams, including founders, product management, and engineering to
  align product roadmaps, contributing to a 25% reduction in time-to-market for new feature releases.
• Shaped the visual/ product vision, and designed wireframes and MVP prototypes using tools like Figma and Adobe Suite.

Technologies: FigJam, Otter.ai, Figma, Adobe Suite.

Product UI/UX Designer - Company Website Redesign

01/2024 - 04/2024
Summary: Led the complete redesign of the company's website to prioritize user engagement.
Responsibilities: 

• Led the complete redesign of the company's website, rethinking the overall design strategy to prioritize user engagement, resulting in a 27% increase in visitor engagement metrics.
• Implemented design layout from Figma on ReadyMag, optimizing the site's user-friendliness.
• Facilitated working sessions with stakeholders to define requirements and map out user journeys.

Technologies: Figma, ReadyMag.

Product UI/UX Designer - Various Domain Web Apps

01/2022 - 11/2023
Summary: Designed web apps across various domains, integrating usability tests, data analysis, and stakeholder feedback.
Responsibilities: 

• Designed web apps across 5 domains: Health Tech, Beauty, EdTech, SaaS, and E-commerce.
• Integrated insights from usability tests, data analysis from Google analytics, and stakeholder feedback to optimize prototypes of web applications, improving UX strategies and conversion by 40%.
• Created design documentation that includes specifications, guidelines, and assets for developers resulting in a 30% reduction in development time.

Technologies: Google Analytics.

UI/UX Designer - Homeowner Service Provider Website, Financial Literacy App, Nutrition Tracking App, Book Reader App

06/2021 - 01/2022
Summary: Launched a website that connects homeowners to service providers and designed several mobile applications.
Responsibilities: 

• In collaboration with the product team launched a website that connects 350,000+ homeowners to home service providers in the USA.
• Designed a user-friendly financial literacy app MasterDigest for iOS and Android platforms.
• Led the redesign of the Nutrition tracking app, improving UX strategies and conversion by 40%.
• Created a new reader application BookDigest from the ground up. Contributed to establishing product vision, UI/UX, and visual identity across IOS/Android mobile platforms.

Digital Marketing Designer - Marketing and Landing Page Development

02/2019 - 04/2021
Summary: Produced targeted marketing assets to drive engagement and implemented A/B testing insights for performance.
Responsibilities: 

• Drove 40% more engagement by producing targeted marketing assets, promo ads, and motion graphics.
• Increased page performance by 75% by implementing insights from A/B testing.
• Created over 30 targeted landing pages in the Tilda website builder and email campaigns with 35% higher open and click-through rates for jewelry customers.

Technologies: Adobe Suite, Tilda

Education

• University of Washington
  UX & Visual Interface Design
  03/24 - 08/24
• KNUKiM
  Bachelor in Management of Social and Cultural Activities
  2015 - 2019