Work Experience
Salesforce Product Owner - Royal Cyber (Migration of Rent-A-Center & Acima from SAP Hybris to Salesforce Commerce and Sales Cloud)
Duration: July 2024 – Present
Summary: This project involved migrating Rent-A-Center and Acima from SAP Hybris to Salesforce Commerce and Sales Cloud to enhance e-commerce capabilities and sales processes, aiming to improve customer engagement and operational KPIs.
Responsibilities:- Owned the migration process, managed backlog, aligned stakeholders, and drove delivery.
- Monitored and improved key performance indicators related to visits and session duration.
Technologies: Salesforce Commerce Cloud, Salesforce Sales Cloud, SAP Hybris
Salesforce Product Owner - Royal Cyber (Indigo’s Registry Migration on Salesforce Commerce Cloud)
Duration: July 2024 – Present
Summary: Migration of Indigo’s registry to Salesforce Commerce Cloud, including delivery of multi-wishlist features and integration of Sales & Service Cloud to increase customer conversion rates.
Responsibilities:- Defined and prioritized backlog for the migration.
- Delivered new features and integrated Salesforce clouds.
Technologies: Salesforce Commerce Cloud, Salesforce Sales Cloud, Salesforce Service Cloud
Salesforce Product Owner - Royal Cyber (Product Benchmarking and Case Studies for Enterprise Clients)
Duration: July 2024 – Present
Summary: Led product benchmarking and created case studies for enterprise clients such as M&M and Mars to support presales activities and inform product strategy.
Responsibilities:- Conducted product benchmarking.
- Created case studies to support presales and strategy.
Digital Transformation Product Owner - Gargash Group (Digital Transformation Initiatives across Sales, HR, and Finance)
Duration: March 2024 – July 2024
Summary: Led digital transformation initiatives at Gargash Group focusing on automation and migration of legacy systems to improve operational efficiency in Sales, HR, and Finance departments.
Responsibilities:- Owned digital transformation initiatives and defined priorities.
- Directed migration of legacy applications from Visual Basic to Power Apps and Dynamics CRM.
- Delivered automation of manual workflows on PowerApps.
- Supported product delivery for outsourced projects including scope definition and vendor evaluation.
Technologies: Microsoft Power Platform (PowerApps), Dynamics 365, Visual Basic
R&D Technical Analyst - Myriad Associates (R&D Tax Claims Management)
Duration: March 2023 – March 2024
Summary: Managed end-to-end R&D tax claim processes for SMEs and RDECs across diverse technology domains to secure funding and support innovation.
Responsibilities:- Assisted SMEs and RDECs in securing funding through R&D tax claims.
- Managed requirements gathering, technical analysis, and report submission.
Technologies: IoT, blockchain, VR, machine learning, software engineering
Product Owner – 2x Salesforce Certified - Royal Cyber (Supply Chain Efficiency Improvement at Jabil)
Duration: June 2021 – August 2023
Summary: Led initiatives to improve supply chain efficiency at Jabil, a Fortune 500 manufacturer, by enhancing Salesforce ecosystem and integrating MuleSoft to reduce processing time and support incidents.
Responsibilities:- Owned initiatives to improve supply chain efficiency.
- Guided backlog and delivery for Salesforce enhancements.
- Prioritized fixes for MuleSoft integrations.
Technologies: Salesforce Sales Cloud, Salesforce Service Cloud, MuleSoft
Product Owner – 2x Salesforce Certified - Royal Cyber (Your Commerce Cloud Demo Platform)
Duration: June 2021 – August 2023
Summary: Defined scope and directed delivery of the 'Your Commerce Cloud' demo platform integrating Magento, HCL, Salesforce Commerce Cloud, and CT with Salesforce Sales Cloud to increase presales engagement.
Responsibilities:- Defined project scope and directed delivery.
- Integrated multiple e-commerce platforms with Salesforce Sales Cloud.
Technologies: Magento, HCL, Salesforce Commerce Cloud, Salesforce Sales Cloud, CT
Product Owner – 2x Salesforce Certified - Royal Cyber (Transformation of Hightower’s Agreement Process)
Duration: June 2021 – August 2023
Summary: Led the transformation of Hightower’s Excel-based agreement process into a React front-end integrated with Salesforce CRM to reduce manual handling and accelerate document turnaround.
Responsibilities:- Led transformation of agreement process from Excel to React front-end.
- Integrated front-end with Salesforce CRM.
Technologies: React, Salesforce CRM
Education
- National University of Sciences & Technology
B.S Computer Science (Graduated: 2021)
Certification
- Certified Scrum Master
Scrum Alliance
- Certified Scrum Product Owner
Scrum Alliance
- Atlassian Agile Project Management Professional
Atlassian
- Salesforce Administrator
Salesforce
- Salesforce Business Analyst
Salesforce
- Utilizing SAP CX for SAP Commerce Cloud
SAP
Upstaffer since April, 2026
