Founder & Solo Developer - dramance.app (AI Visual Novel Platform)
Duration: 2025 – present
Summary:
- Built and launched an AI-powered interactive visual novel platform where users interact with narratives and authors can turn their books into interactive visual novels
- The platform integrates AI storytelling with branching dialogue and scene changes, providing a novel user experience in digital storytelling
Responsibilities:
- Owned full product lifecycle including product strategy, UX/UI design, full-stack development, and LLM integration.
- Developed content pipeline including AI video generation and branching narrative.
- Designed monetization strategies and automated distribution.
- Handled system architecture and prompt engineering through to user acquisition and analytics.
Technologies: Next.js, React 18, TypeScript, Vite, Tailwind, shadcn custom design system, Genkit, OpenAI integration, Firebase
Senior Product Designer / UX Research Lead - KW, Berlin (Interactive AI Chat Feature and Design System Scaling)
Duration: 2020 – 2026
Summary:
- Scaled a cross-product design system serving platforms with over 4 million monthly active users and led the development of an AI-driven interactive chat feature designed to increase user engagement on a reading platform
- The chat feature allowed readers to interact with novel characters, enhancing user experience and engagement
Responsibilities:
- Scaled design systems across Flutter mobile and web platforms, reducing engineering handoff friction.
- Designed and delivered an AI-driven interactive chat feature with full A/B test design including MDE calculation and sample size determination.
- Led extensive usability testing and UX research including interviews, CJM workshops, and quantitative usability testing.
- Directed and mentored a multidisciplinary design team and set global design standards.
Technologies: React, Next.js, TypeScript, Go, Genkit, OpenAI API, custom design system
UX / UI Designer - Breffi (Digital Products and Omnichannel Marketing Tools for Pharma Brands)
Duration: 2018 – 2020
Summary:
- Delivered digital products and omnichannel marketing tools for Fortune 500 pharmaceutical brands including Nestlé, Johnson & Johnson, and Pfizer
- Worked within complex stakeholder and regulatory environments to create compliant and effective digital solutions
Responsibilities:
- Built complex user flows, animations, and high-fidelity prototypes for pharma-specific platforms.
- Established visual guidelines and design systems to ensure brand consistency across web platforms.
Web Designer - iPort Premium Reseller (Corporate Website and Landing Pages Maintenance)
Duration: 2016 – 2018
Summary: Maintained the corporate website and developed high-converting landing pages adhering to Apple Human Interface Guidelines, ensuring brand consistency and user experience quality.
Responsibilities:
- Maintained and updated corporate site content and design.
- Developed landing pages optimized for conversion following Apple design standards.
Designer — Product & Visual Systems - Goethe-Institut (Visual Identities for International Cultural Programs)
Duration: 2014 – 2016
Summary: Developed visual identities for international cultural programs across multiple branches of the Goethe-Institut, enhancing brand recognition and cultural outreach.
Responsibilities:
- Created visual identities and design systems for cultural programs.
- Collaborated across branches in Moscow and Munich to ensure consistent branding.
Freelance Web & Product Designer - Independent (Various Design Projects for Startups and B2C Clients)
Duration: 2008 – 2014
Summary: Provided end-to-end design services including landing pages, brand identity, and web platforms for startups and B2C clients, delivering tailored digital design solutions.
Responsibilities:
- Designed landing pages, brand identities, and web platforms.
- Managed projects independently from concept to delivery.
Upstaffer since August, 2026
