Adobe Experience Manager & Platform (AEM, AEP) Salaries and Rates in 2024

Adobe Experience Manager & Platform (AEM, AEP)

What is AEP(Adobe Experience Platform)

The other one is AEP where you are trying to capture your customer journeys. You can see from the above figure that in AEP first you are stitching all your data source with a schema and generate the identity graph which is only for one customer.

In AEP you have a data lake above where they are using multiple sources of data and fed into this lake which will be used further to create profile data of a customer. In other words, AEP = RCP + AI&ML + OE.

What are all the various data sets defined in AEP?

AEP has various data sets:

• Attributes: Characters like customer name, email, gender etc.
• Identities: Unique identity info like ECID(experience cloud id), Email, membership id, phone no etc.
• Segments : Online shopper, Gender, Location [e.g. use case: these segments can be exported to use in an email campaign.]
• Behaviors: Like login to the website, installed appication, added an item to cart etc.

What AEP Solves?

AEP solves below concerns:

1. Disconnected identities.
2. Slow and vulnerable data transfer.
3. AI & ML operates in silos usually.
4. Extraction of data is tough in such cases.
5. Data governance is not enforced usually(CCPA, GDPR etc)
6. Centralization of multiple features.

Capabilities or major AEP Features:

• Create Actionable, real time intelligent customer profiles.
• Enrich data and derive more insights with AI & ML & Data queries(SQL).
• Innovate with open & composable components (Open APIS etc.)
• Enhance delivery
• Privacy and data protection(Privacy framework, consent offering, security )

AEP integration into other Adobe Cloud Applications

• Applications inside Adobe Experince cloud (Marketing cloud, Analytics cloud, Advertising cloud, commerce cloud) can be easily brough into AEP.
• All customer attributes are fed into AEP from different applications.
• Adobe Analytics sends data (whenever an event and or property data point is fired, this data goes directly into AEP),
• Adobe Target sends data (it might be a decision made, surfacing of an experience, type of data), Audience (sends trace and audience), Campaign (sends profile and event data) can all easily gravitate into AEP via launch.
• AEP uses Launch & websdk to import data directly into AEP from various applications.

How AEM or Forms utilizes AEP?

• AEM can use this AEP data to personalize content on pages or forms.

Various AEP Implementation Phases & Roles responsible for.

Lead and an enterprise architect will plan hierarchy referring business goals and also define KPIs.

• Plan: Lead and an enterprise Architect will plan hierarchy referring business goals and also define KPIs.
• Implement: Data architects and engineers will start to create data lakes (create model, schemas) and prepare the availability of the data. Ensure data integrity: Query services from all sources should be included to ensure complete accuracy.
• Use: Marketrs, Data Analysts, Data Scientists(query service), Application Developer(interact with UI & start working towards integrating with other adobe applications(campaign,target, analytics))
• Grow: People adds the first set of team (Enterprise architects, company lead etc) to the initial set of teams.

Basic architecture of AEP Source

Data ingestion via third party ETL, ERP, Sales or Adobe applications via launch bring in data into AEP data lake as batches/files. Anything gets pushed gets availiable for Experience platform pipeline data gets into AEP traverse to identity graph and profile store instantly.

The controls native to AEP are Access control:

• Specific permission rights to data & users
• Data governance: to ensure data integrity
• Experience data model systems: common data model, which cn be extended based on needs SQL service for queries to access the data (it can be queried;
• Query serice: connectors are made so that other sql tools can connect to this SQL service, basically).
• Data science workspace: allows data scientists to create data models build train and deploy.
• AI services: pretrained models that work on your data, from smart attribution models to customer models.
• Segmentation capabilities: for categorization. it includes streams and batches

Application Services

• Customer journey analytics Bring in all data from every possible touchpoint. Provides an analysis workspace/ interface on top of AEP and helps to visualise and explore all data from your data lake.
• Real time customer data platform (CDP): rich real time customer profiles, actionable insights, data governance. A CDP can do segmentation.
• Journey orchestration: enables orchestration of triggered interactions like registration confirmations, location based information
• Intelligent Services: Utilizing the AI & ML Capabilities to intelligently predict customer behavior.
• Offer decisioning: Build offer, apply decisioning & then deploy the right offer.

Use cases of AEP

1. Real-time customer data platform – Stitch known and unknown data to activatre customer profiles.
2. Customer journey intelligence – leverage data driven methodologies, best practices AI ML to make real time decisions and actions to plan customer journey events.
3. Digital and cross-channel delivery – the ability to support consistent and personalised experiences across all channels with the Platform and Experience Cloud products.
4. Experience application development – AEP provides an open and extensible platform for high-velocity access to profiles decisions and insights to create new customer experience applications.

What is Adobe Experience Manager (AEM)?

Adobe Experience Manager (AEM), also known as AEM Sites, is a content management system for web sites and mobile apps that combines web content management, digital asset management, form and document management, and community connection management capabilities.

Competition in the Internet Economy

Competition is fierce in the internet economy; if you want to keep up, your website has to have a content management system. AEM is your ticket to the dance – you can optimize the online experience and content to the exact needs of your clients. It was built to complement the Adobe Marketing Cloud portfolio: Marketo Engage; Adobe Analytics, Adobe Target, and Adobe Audience Manager.

It’s no wonder that AEM is a favorite CMS system for enterprise users: all the bells and whistles for the consumer to take advantage of mean they can build a website for customers, a social media page for user engagement with the brand, or a blog with endless articles about the company.

AEM Sites Chart Design

Key Components

Key Features

Adobe Experience Manager (AEM), for instance, refers to the tool as a unified CMS and DAM. Here are some of AEM’s features:

• Single Unified Solution: AEM is a single unified solution for both a CMS and a DAM.
• Content Management System (CMS): AEM Sites is a component-based CMS.
• Digital Asset Management (DAM): Manage all your digital assets in a single central repository.
• Project Dashboard: With AEM, you have a single dashboard where you can view all the details of your projects at a glance.
• Works with other Adobe Products and Third-Party Solutions: This feature helps you get a better grip on your workflow and use resources more effectively.
• Easy User Interface: It has an easy user interface so no technical user required.
• Robust Workflow Management: With AEM you can easily automate the content lifecycle.
• Personalization: AEM lets you provide personalized experiences to your customers.

So, to conclude, AEM is a useful content creation tool that can help you better manage your digital assets and content. It offers a suite of features to help you streamline your workflow, make your work quicker, and enhance your customers’ experience.

History of AEM

Originally known as Day CQ or Day Communique (DAMN) while it was developed by Day Software in Basel, Switzerland, with further versions at Day CQ 3.5 in 2002, Day CQ 4.1 in 2005, Day CQ 4.2 in 2007, and Day CQ 5.3 in 2010, it has continued to evolve since becoming part of the Adobe Experience Manager (AEM) family.

In October 2010, the software company Adobe Systems acquired Day Software in a 240 million dollars all-cash transaction. After the acquisition, the product was renamed Adobe CQ, and two versions of this new brand were released: Adobe CQ 5.4 in 2011, and Adobe CQ 5.5 in 2012.

It was subsequently rebranded again and the final product was sold under the label Adobe Experience Manager. AEM was rolled out in various versions, starting from AEM 5.6 in 2013 and ending with AEM 6.5 in 2019.

In 2020, Adobe released yet another incarnation of AEM – AEM as a Cloud Service (AEM aaCS). As per Adobe, it’s a solution for complex, mid-size companies with volatile business models that need a leaner and more agile content manager.

Today, Adobe’s Experience Manager is widely considered one of the most feature-rich, out-of-the-box-ready DXP applications. It offers a unified solution for digital asset and content management, and has been adopted by many businesses to help them achieve real-time, relevant and personalised digital experiences.

Some Examples of AEM Integrations

Adobe Experience Manager (AEM) integrates with other Adobe Experience Cloud products and other third-party services: For example, AEM:

AEM Services

Adobe Experience Manager (AEM) is a complete solution for building websites, mobile applications and forms by providing users the following services:

• AEM as a Cloud Service: The latest member of the AEM portfolio, AEM as a Cloud Service delivers cloud native agility to help you accelerate time to value and extend personalisation to meet your unique business needs. It enables you to scale your roadmap with DevOps efforts through Cloud Manager, deliver content faster and smarter on a global scale, leverage a dynamic architecture for auto-scaling, and stay ahead of threats and security risk.
• Managed Services: Take advantage of the scale and expertise of running hundreds of Adobe Experience Manager customers in the cloud to get cloud agility, faster ROI and lowers cost of ownership.
• Experience Manager Sites: A service for creating, managing, optimising and delivering digital experiences across channels, this SaaS solution allows marketers and developers to use a suite of composable content services with a high level of ease.
• Experience Manager Assets: A digital asset management system that provides you with automation and tools to source and adapt your assets fast for target audiences and channels.
• Experience Manager Forms: A complete digital document experience that lets you build responsive forms that your customers can fill out and e-sign with ease. It helps to engage customers, drive sales, train partners, and develop employee skills. Learning Manager offers this service.

These services enable you to deliver the right content at the right time in the right place, taking the customer along the whole journey from acquisition to retention.

System Requirements for AEM

Adobe Experience Manager (AEM) runs on Microsoft Windows Server 2012 R2 and Red Hat Linux 7 and 6 operating systems. It needs Java Development Kit Oracle SE 11 JRE 11.x or Oracle SE 8 JRE 1.8.x and the recommended browser for web browsing is Google Chrome. The installation directory needs to have at least 5 GB of free disk space and at least 2 GB of memory (additional 15 GB of temporary space is for AEM Forms add-on package). These specifications ensure that AEM run smoothly and efficiently on your system.

Architecture of AEM

Adobe Experience Manager (AEM) has a decoupled. Modular architecture. Here is its architecture:

• AEM as a Cloud Service: AEM Cloud Service is container-based, automatically provisioned and fully managed by Adobe on an orchestration engine (Kubernetes) that scales up and down as necessary according to the actual traffic and activity. It also typically contains an author cluster out of the box, which means it doesn’t have to go down during maintenance activities. AEM Cloud Service changes how content is replicated, how assets are processed, and how deployments happen.
• AEM Sites: The main strength of AEM as a typical CMS is in it being decoupled. Decoupled means that the process of content authoring and the process of content delivering are two independent processes. Content managers work in a console and craft reusable pieces of content that are stored in a content repository. AEM Sites uses Apache Jackrabbit Oak as the underlying content repository. Jackrabbit Oak provides the solid storage and retrieval for the repository. The repository supports versioning, permissions, and access control mechanisms for storing and retrieving secure content. AEM Sites rely on OSGi (Open Service Gateway Initiative) modules for modular development and extendibility.
• AEM Assets: The architecture of AEM Assets as a Cloud Service is built to optimise the performance of working with Assets. A client (for example, a browser) sends an upload request to Adobe Experience Manager, then directly uploads the binary asset to cloud storage. AEM Assets is a Digital Asset Management (DAM) tool, part of the Experience Manager platform and enables your enterprise to manage and distribute digital assets.
• AEM Forms: The AEM Forms architecture includes AEM’s core services, specialised forms services, web layer to build and render forms, REST APIs for integration and multiple deployment options. AEM Forms includes a customizable Forms Portal to ensure that customers find and use forms across the web and mobile channels. AEM Forms includes forms management tools so that you can manage adaptive forms, XFA forms, PDF forms and other assets.
  You create a Program in the Cloud Manager application, which is effectively an AEM application materialised in your AEM Program. That Program is what gives you the ability to control the name and configuration of the associated AEM application and the permissions assigned to it in the context of a project.
• AEM Environments: When program is created using the AEM Sites, AEM Assets, or AEM Forms solutions, the respective AEM instances for those solutions will be represented as the AEM environments in this program. There are 4 types of AEM environments – Production, Stage, Development and Security – that are supported with AEM as a Cloud Service.
• AEM Author and Publish tiers are deployed as a group of Docker containers, managed by a standard Container Orchestration Service. This containerisation, and the resulting fully dynamic nature of the system – with an actual pod count varying with activity (for content management) and traffic (for experience delivery) – is a new possible paradigm.
  AEM Author and Publish are implemented as a set of Docker containers, orchestrated by a standard Container Orchestration Service. This means we have an essentially completely dynamic system, with a varying number of pods (depending on actual activity – for content management – and actual traffic – for experience delivery).
• AEM Dispatcher: Dispatcher is Adobe Experience Manager’s caching and load-balancing tool for an enterprise-class web server. It is the final step that brings the vision of a dynamic, yet fast, environment to fruition. Dispatcher works as a static HTML server (Apache, in this instance) that caches (or ‘stores’, in Dispatcher terminology) as much of the site content as possible, basically treating the site like a static site, with access to the layout engine as little as possible.
• AEM Load Balancer: Load Balancing is about sharing the site’s computational load across several instances of AEM. You get more processing power. In reality, more processing power means that the Dispatcher shares document requests across several instances of AEM.