Experience
Lead of Digital MarketingÂ
02.2020 - now
Strategy Advisor in the area of digital marketing and communications. Helping client stakeholders to leverage digital channels to achieve their strategic objectives while focusing on cost-effectiveness and business performance - part of this position is to find and propose the best marketing tools to digitize marketing operations, which includes Salesforce.
Certified Digital Marketing Trainer, Digital Marketing Institute
As a certified trainer of the Digital Marketing Institute, I prepare participants in the Professional in Digital Marketing course for the exam granting international certification in the scope of Certified Digital Marketing Professional (CDMP) and Certified Digital Strategy & Planning Specialist.
Lecturer in CRM, Salesforce, E-commerce and Digital Marketing subjects
04.2020 - now
Working as a lecturer of CRM subjects, I introduce students of BSc and MSc degrees to customer management subjects using tailored systems, i.e., Hubspot, Salesforce, and others. In practical classes, I teach students how to implement the system in sales, how to tailor its configurations, transfer customer journey and company’s operations into Salesforce, set workflows, and user-defined reports, how to use Contacts lists and Contacts cards, and how to set up dashboards and marketing automation applications.
Senior Marketing Salesforce Manager, HR / Outsourcing Agency
05.2017 - 02.2020:
Working as a Senior Marketing Manager in this HR / Outsourcing Agency I have been responsible for creating, implementing and driving a marketing strategy as well as for market research and audience insights. During that process, I was part of the team which implemented HR management and ATS (talents pool) based on Salesforce expansion with Bullhorn Connexys. In this position, I was responsible for transferring all existing lead generation and recruitment processes into Salesforce, with proper workflows and integration with external systems.
From Shop Leader to Marketing Manager
05.2005 - 04.2016:
As a Marketing Manager, I was responsible for building and executing the marketing strategy for the retail channel of the Polish division of CEWE Stiftung AG.
Practical tools - only those I know on a proficiency level:
- Google Marketing Platform: Analytics, Ads, Optimize, Data Studio (Looker Studio), Tag Manager, DV360. [over 10 years]
- Social Listening: Brand24, SentiOne, Mediatoolkit, Hootsuite, Sproutsocial. [3-5 years]
- CRM: HubSpot, SAP, Microsoft Dynamics. [over 10 years]
- Marketing Automation: GetResponse, SalesManago, Marketo, MA modules in HubSpot & Salesforce. [5-10 years]
- ESP: Mailchimp, Freshmail, GetResponse. [5-10 years]
- E-Commerce: Shopper, WooCommerce, IBM Websphere, Magento. [over 10 years]
- ERP: SAP, IBM Websphere, Microsoft Dynamics. [over 10 years]
- Analytics: Google Analytics, Adobe Analytics, Similarweb, Senuto, Semstorm, Semrush, Supermetrics. [5-10 years]
- Socialmedia: Meta, LinkedIn, TikTok, Twitter. [5-10 years]
- Ads systems: Meta for Business, TikTok Ads, DV360, Google Ads, LinkedIn Ads. [over 10 years]
- SEO: Google Search Console, Google Pagespeed, Google Structured Data, Answerthepublic. [5-10 years]
- UX: Hotjar, Crazyegg, Screamingfrog, Figma, Adobe XD, Mockflow.[5-10 years]
- Project Management: Asana, Podio, Jira, Teamgantt, Instagantt, Trello. [5-10 years]
Certified skills and accomplishments:
- Certified Digital Marketing Institute Professional (Eng.) by Digital Marketing Institute; [since 3 years]
- Certified Digital Marketing Trainer (Eng.) by Digital Marketing Institute; [since 1 year]
- IAB DIMAQ Professional (Pol.) by IAB; [since 3 years]
- Microsoft Social Selling Master (Pol / Eng.) by Microsoft; [since 3 years]
- Social Selling with LinkedIn (Eng.) by LinkedIn / Microsoft; [since 2 years]
- Google Ads Certified Professional (currently in 5 areas) by Google; [since 4 years]
- Certified Inbound Sales Professional by HubSpot Academy (Eng.) [since 3 years]
- Google Digital Garage (Pol. / Eng.) by Google; [since 4 years]
- Introduction to Digital Transformation (Eng.) by Stanford University; [since 2 years]
- TikTok Ads Manager 101 (Eng.) by TikTok; [since 1 year]
- Introduction to ESG (Eng.) by Corporate Finance Institute; [since 1 year]
- ESG Reporting in practice (Pol.) by Polish Development Fund (national); [since 1 year]
Education
- Wyższa Szkoła Bankowa, International Management (English)
02.2021 - Stanford University, Introduction to Digital Transformation (course)
04.2021 - Wyższa Szkoła Bankowa, Management, Marketing and Sales Manager
02.2021 - University Administration in Culture
05.2006
Upstaffer since January, 2023
