Anas B. Product Manager, Technical Business Analyst

Experience

Product Manager, Student platform

05/2021 - Present
Description:  Student engagement platform for modern schools.
Responsibilities:

• Led the team during the delivery phase of rebranding to student platform from Boardingware.
• Researched, conceptualized, and implemented Product-Led Growth go-to-market strategy in the company.
• Researched, conceptualized & delivered Self-Signup (Free Trial) with Self-Onboarding, for a true SaaS experience.
• Led the team during the complete Product Delivery Lifecycle using the Design Thinking framework.
• Defined product-led Growth Metrics. Setting up an analytics system in place.
• Conducting Market Research for the Family App.
• Introduced & implemented Product Frameworks.
• Introduced & implemented Agile: Scrum, Story Points, Definition of Done, Burndown Charts, Cumulative Flow Diagrams.
• Coached and mentored Scrum Masters and Product Owners during the implementation of Scrum.

Senior Technical Business Analyst / Delivery Lead, Alex Solutions

07/2019 - Present
Description: Alex Solutions is a Melbourne-based startup providing Metadata Management Solutions.
Responsibilities:

• Led 50+ successful sprints from Q3 2019 to Q2 2021, translating business requirements to the engineering team.
• Bringing business value and managing scope along with product roadmap for different products of Alex Solutions' metadata management suite.
• Managing product backlog for systems such as Metadata Discovery & Ingestion, Business Glossary, and AI/ML.
• Creating User Personas, Story Maps, Priority Matrix, Wireframes, User Stories, and Acceptance Criteria.
• Project Delivery Responsibilities: Release Plans, Delivery Plans, and Estimates.
• Defining Success Metrics, Measures, and Key Performance Indicators (KPIs) to track product performance and success.
• Tracking and analyzing Team Capacity, Velocity, and general dynamics.
• Conducting productive Retrospectives. Coordinating with Marketing to successfully launch critical features.
• Implementing and ensuring Agile principles in the team. Facilitating Scrum ceremonies and curating Scrum artifacts.
• Collaborate across different departments and manage internal stakeholders, including C-suite.

Associate Product Manager, Careem (Uber)

01/2018 - 02/2019
Description: Careem is the largest ride-sharing company in the MENA region. It was acquired by Uber in 2019.
Responsibilities:

• Achieved demonstrable success in growing Careem from a startup to its acquisition by Uber worth 3.1 Billion dollars.
• The full responsibility of Operations Management System, used by ~3000 global users in various departments internally.
• Conceptualized and launched WhatsApp based customer support channel for Customers and Drivers.
• Conceptualized and launched a Car Type Management system to streamline ride offerings to Customers.
• Conceptualized and launched Driver Bulk Upload system to improve the efficiency of onboarding new drivers.
• Conceptualized and launched Push Messaging system to improve communication experience between City teams and drivers.
• Conceptualized and launched a new Driver Profile to enhance the Care experience.
• Improved and launched Customer Finance System to incorporate VAT compliance in UAE.
• Deprecated legacy systems and migrated 1500 users to a unified new platform.
• Helped define quarterly Objectives and Key Results (OKRs) and Key Performance Indicators (KPIs) in-line with company strategy.

Scrum Master, Careem (Uber)

07/2016 - 12/2017
Responsibilities:

• Servant-leader and master-facilitator for the Product Engineering Team.
• Proficient practitioner of Scrum and Kanban.
• Implemented and coached the team on Agile methods.
• Removed impediments between teams: established efficient communication channels and promoted a transparent culture.
• The ensured team remained focused, productive, and achieved their objectives.
• Played a crucial part in the establishment of the Level-2 support team as the company grew.
• Facilitated Agile (Scrum) ceremonies: daily stand-ups, backlog grooming, sprint planning, sprint reviews/demos, and retrospectives.
• Accountable for all Scrum artifacts: Sprint backlog, Velocity, Burndown Chart, and Definition of Done.
• Filled in the role as an Adhoc Product Manager, since April 2017. Launched routine improvement features and bug fixes in the Operations Management Systems.

Business Analyst, VentureDive (acqui-hired by Careem)

12/2015 - 06/2016
Description: VentureDive is a software development company specializing in social impact software.
Responsibilities:

• Delivered 14 successful sprints with the team, translating business requirements to the project team.
• Acted as a single point of contact between Careem's Product Team and Venture Dive's Development Team.
• Wrote user stories and acceptance criteria.
• Performed user acceptance testing.
• Curated product documentation in Confluence.

Business Analyst, Ibex Global

04/2015 - 11/2015
Description:  IBEX Global is the leading BPO company in Pakistan.
Responsibilities:

• Worked remotely with Equinix in the client services department to provide support and business system analysis.
• Coordinating with internal stakeholders to provide a streamlined experience.
• Triaged 70+ cases per day during Equinix's migration from Siebel to Salesforce CRM.

Consultant Qordata (formerly Streebo)

04/2013 - 03/2015
Description:  Qordata is a data analytics company specializing in the pharmaceutical and biotech industries.
Responsibilities:

• Worked remotely with AbbVie's on-shore team to maintain their Data Warehouse and Tableau Reporting.
• Developed an automated data validation tool using VBA (Macros) in MS-Excel; time reduced: 30 minutes to 1 minute.
• Managed routine operations in the Data Warehouse using Kalido tools.

Junior System Analyst, Al Intisar

06/2010 - 12/2012
Description:  Al Intisar is an analytics solution and consulting provider in Pakistan.
Responsibilities:

• Junior System Analyst role for Business Intelligence (BI) and Data Warehouse (DWH) development for Meezan Bank.
• Executed and monitored routine processes. Provided regular reporting to the senior team & stakeholders.
• Maintained system documentation.

Online Marketing Executive, Frontal Labs (now defunct)

07/2011 - 12/2011
Description: Frontal Labs specialize in Augmented Reality.
Responsibilities:

• Utilized various online and social media marketing channels to promote the business.
• Maintained the company's tech blog, and other online and offline content.
• Limited business development using cold calling and cold emailing.

Projects

HyperEdge System Pty Ltd

10/2021 - Present
Description:

• Working as a co-founder: market research, defining use case and MVP, business plan, pitch, and other startup related tasks
• Currently running on stealth mode (under NDA).

nifti.club

05/2021 - 09/2021
Description:

• Build your NFT community - with a vision to expand in the Metaverse.
• Launched a landing page to gauge market interest.
• Conceptualized the MVP with future roadmap defined.
• Currently on a hiatus.

Education

Bachelor of Computer Science & Information Technology, NED University of Engineering and Technology
01/2008 - 12/2012

Certificates

Entrepreneurship 2: Launching your startup. 
University of Pennsylvania: Wharton Online 

Entrepreneurship 1: Developing the opportunity.
University of Pennsylvania: Wharton Online 

Querying the Microsoft SQL Server 2012