Hire Deeply Vetted Shopify Developer

Upstaff is the best deep-vetting talent platform to match you with top Shopify developers remotely. Scale your engineering team with the push of a button

Trusted by Businesses

Nazarii T., Shopify Developer

Last Updated: 4 Jul 2023

- 3+ years of experience in Software development - Commercial experience with Node.js and Firebase - Extensive knowledge and experience in E-commerce (Shopify, Shopify Apps, Bigcommerce), Javascript development, debugging, and performance improvement. -Intermediate English

Learn more


View Nazarii

Denis H., Shopify Developer

Kharkiv, Ukraine
Last Updated: 18 Oct 2023

- Highly experienced PHP developer with over 6 years of experience in software development. - Proficient in PHP and Shopify development, with deep knowledge of web development technologies. - Strong computer science expertise and commercial experience in web services architecture and development. - Skilled in integrating with payment systems and has a strong analytical ability. - Possesses a high level of responsibility and a strong background in mathematics. - Demonstrates excellent research skills and the ability to come up with innovative solutions. - Effective communicator, team-player, and self-motivated individual with a Master's degree in Yaroslav Mudryi National Law University. - Intermediate+ English - Availability starting from ASAP

Learn more

Shopify   6 yr.


PHP   6 yr.


Laravel   6 yr.

View Denis

Vitalii M, Shopify Developer

Last Updated: 4 Jul 2023

-1,5 + years of Experience as a virtual assistant skilled in data entry, web research, lead generation, and eCommerce services on platforms like Amazon, Etsy, eBay, Shopify, WordPress, and more. - Proficient in creating online stores, setting up themes, plugins, and managing large product databases. - Also, has adept at sales management, content management, CRM system configuration, client base creation, and order processing. Additionally, a freelance copywriter with expertise in competitor analysis, keyword selection, and writing unique, SEO-friendly content in multiple languages. - Upper-intermediate English. - Available ASAP

Learn more

Shopify   1.5 yr.


WordPress   1.5 yr.

View Vitalii

Vladimir, Shopify Developer

Last Updated: 23 Nov 2023

- Tech Lead Engineer with 7+ years of experience in software engineering and computer science education. - Proficient in programming languages such as PHP, JavaScript, and TypeScript. - Experienced in working with CMS and frameworks like Symfony, Laravel, Shopify, React, Vue.js, and Node.js. - Skilled in programming technologies including REST API, HTML/CSS, JSON/XML, jQuery, Redux, Doctrine ORM, and Eloquent ORM. - Knowledgeable in cloud platforms like AWS and databases such as MySQL, PostgreSQL, MongoDB, and Redis. - Proficient in DevOps tools like Docker, Docker Compose, Vagrant, CI/CD, Jenkins, Kubernetes, and Ansible. - Experienced in using source control systems like Git (GitHub/GitLab/BitBucket) for version control.

Learn more

Shopify   2.5 yr.


PHP   7.5 yr.


JavaScript   5 yr.


Symfony   3.5 yr.


Laravel   3 yr.

View Vladimir

Aristidas, Shopify Developer

Last Updated: 14 Nov 2023

- Software engineer with 6 years of experience in various domains including eCommerce & retail, Marketplace, Entertainment, CRM, and Fintech. - Proficient in programming languages such as PHP, JavaScript, and TypeScript. - Experienced in CMS and frameworks like Shopify, Laravel, WordPress, React, Next.js, Node.js, Express.js, and Gatsby.js. - Skilled in WordPress technologies and plugins such as WooCommerce, Gutenberg, Elementor, CF7, ACF, WP-Engine, Duplicator, WP Imports, WP-API, and LiteSpeed Cache. - Familiar with programming technologies like Redux, HTML/CSS, SASS/SCSS, Axios, Tailwind CSS, jQuery, Bootstrap, Liquid, Webpack, and Storybook. - Knowledgeable in databases such as MySQL, PostgreSQL, and MongoDB. - Proficient in DevOps tools like Docker, Docker Compose, and Nginx. - Experienced in source control systems like Git (GitHub/GitLab/Bitbucket). - Strong understanding of SDLC, software development practices, and REST API development. - Skilled in working with various methodologies, principles, paradigms, and patterns in software engineering. - Possess a computer science education background. - Achievements include leading development teams, making technical decisions, participating in development of Gutenberg blocks, and maintaining existing software applications. - Quick learner, customer-oriented, and goal-directed individual.

Learn more

Shopify   3 yr.


PHP   6 yr.


TypeScript   3 yr.


Laravel   2.5 yr.


React   4 yr.

View Aristidas
Based on 9 reviews

Talk to Our Talent Expert

Our journey starts with a 30-min discovery call to explore your project challenges, technical needs and team diversity.
Maria Lapko
Global Partnership Manager

Only 3 Steps to Hire Shopify Engineers

Talk to Our Talent Expert
Our journey starts with a 30-min discovery call to explore your project challenges, technical needs and team diversity.
Meet Carefully Matched Talents
Within 1-3 days, we’ll share profiles and connect you with the right talents for your project. Schedule a call to meet engineers in person.
Validate Your Choice
Bring new talent on board with a trial period to confirm you hire the right one. There are no termination fees or hidden costs.

Welcome to Upstaff

Yaroslav Kuntsevych
Upstaff.com was launched in 2019, addressing software service companies, startups and ISVs, increasingly varying and evolving needs for qualified software engineers

Yaroslav Kuntsevych

Trusted by People
Based on 9 reviews
Vitalii Stalynskyi August 29, 2023

I have been working with Upstaff for over a year on a project related to landscape design and management of contractors in land design projects. During the project, we have done a lot of work on migrating the project to a multitenant architecture and are currently working on new features from the backlog.When we started this project, the hiring processes were organized well. Everything went smoothly, and we were able to start working quickly. Payments always come on time, and there is always support from managers. All issues are resolved quickly.Overall, I am very happy with my experience working with Upstaff, and I recommend them to anyone looking for a new project. They are a reliable company that provides great projects and conditions. I highly recommend them to anyone looking for a partner for their next project.

Roman Masniuk August 25, 2023

I worked with Upstaff engineers for over 2 years, and my experience with them was great. We deployed several individual contributors to clients' implementations and put up two teams of upstaff engineers. Managers' understanding of tech and engineering is head and shoulders above other agencies. They have a solid selection of engineers, each time presented strong candidates. They were able to address our needs and resolve things very fast. Managers and devs were responsive and proactive. Great experience!

Maryna Navo September 25, 2023

Крутий сервіс, зручна комунікація. Допомогли з закриттям мого питання на 200%

Henry Akwerigbe August 30, 2023

This is a super team to work with. Through Upstaff, I have had multiple projects to work on. Work culture has been awesome, teammates have been super nice and collaborative, with a very professional management.There's always a project for you if you're into tech such Front-end, Back-end, Mobile Development, Fullstack, Data Analytics, QA, Machine Learning / AI, Web3, Gaming and lots more.It gets even better because many projects even allow full remote from anywhere!Nice job to the Upstaff Team 🙌🏽.

Volodymyr August 11, 2023

Leaving a review to express how delighted I am to have found such a great side gig here. The project is intriguing, and I'm really enjoying the team dynamics. I'm also quite satisfied with the compensation aspect. It's crucial to feel valued for the work you put in.Overall, I'm grateful for the opportunity to contribute to this project and share my expertise. I'm thrilled to give a shoutout and recommendation to anyone seeking an engaging and rewarding work opportunity.

Hire Shopify Developer as Effortless as Calling a Taxi

Hire Shopify engineer

FAQs about Shopify Development

How do I hire a Shopify developer? Arrow

If you urgently need a verified and qualified Shopify developer, and resources for finding the right candidate are lacking, Upstaff is exactly the service you need. We approach the selection of Shopify developers professionally, tailored precisely to your needs. From placing the call to the completion of your task by a qualified developer, only a few days will pass.

Where is the best place to find Shopify developers? Arrow

Undoubtedly, there are dozens, if not hundreds, of specialized services and platforms on the network for finding the right Shopify engineer. However, only Upstaff offers you the service of selecting real qualified professionals almost in real time. With Upstaff, software development is easier than calling a taxi.

How are Upstaff Shopify developers different? Arrow

AI tools and expert human reviewers in the vetting process are combined with a track record and historically collected feedback from clients and teammates. On average, we save over 50 hours for client teams in interviewing Shopify candidates for each job position. We are fueled by a passion for technical expertise, drawn from our deep understanding of the industry.

How quickly can I hire Shopify developers through Upstaff? Arrow

Our journey starts with a 30-minute discovery call to explore your project challenges, technical needs, and team diversity. Meet Carefully Matched Shopify Talents. Within 1-3 days, we’ll share profiles and connect you with the right talents for your project. Schedule a call to meet engineers in person. Validate Your Choice. Bring a new Shopify developer on board with a trial period to confirm that you’ve hired the right one. There are no termination fees or hidden costs.

How does Upstaff vet remote Shopify engineers? Arrow

Upstaff Managers conduct an introductory round with potential candidates to assess their soft skills. Additionally, the talent’s hard skills are evaluated through testing or verification by a qualified developer during a technical interview. The Upstaff Staffing Platform stores data on past and present Shopify candidates. Upstaff managers also assess talent and facilitate rapid work and scalability, offering clients valuable insights into their talent pipeline. Additionally, we have a matching system within the platform that operates in real-time, facilitating efficient pairing of candidates with suitable positions.

Discover Our Talent Experience & Skills

Browse by Experience
Browse by Skills
Browse by Experience
Browse by Experience
Browse by Skills
Adobe Experience Manager (AEM) Arrow
_Business Intelligence (BI) Arrow
Codecs & Media Containers Arrow
Hosting, Control Panels Arrow

Hiring Shopify developers? Then you should know!

Share this article
Table of Contents

TOP 10 Shopify Related Technologies

Related Technologies
  • JavaScript

    JavaScript is the most fundamental language for Shopify software development. It is used for both client-side and server-side scripting, providing the necessary interactivity and functionality to Shopify websites. With its vast ecosystem and wide adoption, JavaScript offers numerous frameworks and libraries that can enhance the development process.

  • React.js

    React.js is a popular JavaScript library for building user interfaces. It allows developers to create reusable UI components, making it easier to manage complex Shopify applications. React.js follows a component-based architecture, enabling efficient rendering and updates, resulting in better performance and user experience.

  • Node.js

    Node.js is a runtime environment that allows developers to run JavaScript on the server-side. With Node.js, Shopify developers can build scalable and high-performance back-end systems. Its event-driven architecture and non-blocking I/O operations make it suitable for handling concurrent requests and real-time applications.

  • GraphQL

    GraphQL is a query language and runtime for APIs, which offers a more efficient and flexible approach to data fetching. Shopify’s API supports GraphQL, allowing developers to retrieve precisely the data they need, reducing network overhead and improving performance. GraphQL also provides a self-documenting schema, making it easier to understand and maintain the API.

  • Liquid

    Liquid is Shopify’s templating language, designed specifically for building Shopify themes. It provides a straightforward syntax for dynamically rendering content, including product listings, cart information, and customer details. Liquid also offers powerful features like filters, tags, and variables, making it easier to customize the appearance and behavior of Shopify stores.

  • Shopify App CLI

    The Shopify App CLI is a command-line tool that streamlines the development of Shopify apps. It provides a scaffold for creating new apps, automates common development tasks, and offers built-in testing and deployment capabilities. With the Shopify App CLI, developers can quickly set up a development environment and focus on building innovative Shopify apps.

  • Shopify Polaris

    Shopify Polaris is a design system and component library specifically created for Shopify developers. It offers a set of pre-built UI components, guidelines, and best practices for creating consistent and user-friendly interfaces. With Shopify Polaris, developers can save time and effort by leveraging ready-to-use components that align with Shopify’s design principles.


Hard skills of a Shopify Developer

Hard skills

As a Shopify Developer, having the right hard skills is essential to excel in your role and deliver high-quality work. Here are the hard skills required for different levels of expertise:


  • Shopify Theme Development: Proficiency in creating and customizing Shopify themes using Liquid, HTML, CSS, and JavaScript.
  • Shopify App Development: Basic knowledge of building apps on the Shopify platform using the Shopify API and App Development tools.
  • E-commerce Knowledge: Understanding of e-commerce principles, including product management, inventory management, and payment gateways.
  • Front-end Development: Familiarity with front-end technologies like HTML, CSS, and JavaScript to create visually appealing and responsive user interfaces.
  • Troubleshooting: Ability to identify and resolve common issues related to Shopify themes, apps, and integrations.


  • Advanced Shopify Theme Development: Expertise in creating complex and highly customized Shopify themes, leveraging advanced Liquid templating techniques.
  • Shopify API: In-depth knowledge of the Shopify API to integrate third-party systems, develop custom functionalities, and automate processes.
  • Performance Optimization: Understanding of performance optimization techniques to ensure fast page load times and optimal site performance.
  • Version Control: Proficiency in using version control systems like Git to manage codebase and collaborate with other developers.
  • UI/UX Design: Basic understanding of user interface and user experience design principles to create intuitive and user-friendly Shopify stores.
  • Payment Gateway Integration: Experience in integrating various payment gateways like PayPal, Stripe, or Authorize.net into Shopify stores.
  • SEO Optimization: Knowledge of SEO best practices and techniques to optimize Shopify stores for search engine visibility and ranking.


  • Custom App Development: Ability to develop custom Shopify apps from scratch, including complex functionalities and integrations.
  • Scalability and Performance: Expertise in designing and implementing scalable and high-performance Shopify solutions to handle increased traffic and sales.
  • API Integration: Extensive experience in integrating Shopify with third-party systems, such as ERP, CRM, or inventory management software.
  • Conversion Rate Optimization: Deep understanding of conversion rate optimization techniques to improve the effectiveness of Shopify stores in driving sales.
  • Team Leadership: Capability to lead and mentor a team of Shopify developers, providing guidance, code reviews, and fostering a collaborative environment.
  • Advanced Troubleshooting: Proficiency in identifying and resolving complex issues related to Shopify themes, apps, and integrations.
  • Analytics and Reporting: Knowledge of analytics tools and techniques to track and measure the performance of Shopify stores and provide actionable insights.
  • A/B Testing: Experience in conducting A/B tests to optimize various elements of Shopify stores and improve conversion rates.

Expert/Team Lead

  • Shopify Plus: Expertise in working with Shopify Plus, the enterprise-level version of Shopify, and its advanced features and capabilities.
  • App Architecture: Ability to design and develop scalable and modular app architectures for complex Shopify projects.
  • Headless Shopify: Knowledge of headless commerce and experience in decoupling the front-end and back-end of Shopify stores for greater flexibility.
  • Code Review and Quality Assurance: Proficiency in conducting thorough code reviews and implementing quality assurance processes to ensure code quality and best practices.
  • Project Management: Strong project management skills, including resource allocation, timeline management, and stakeholder communication.
  • Internationalization: Understanding of internationalization requirements and experience in creating multilingual and multi-currency Shopify stores.
  • Security and Compliance: Knowledge of security best practices and compliance requirements, such as PCI DSS, to ensure the safety of customer data.
  • Continuous Integration and Deployment: Experience in implementing CI/CD pipelines to automate the build, testing, and deployment processes for Shopify projects.
  • API Customization: Capability to customize and extend the functionalities of the Shopify API to meet specific project requirements.
  • Performance Monitoring: Proficiency in monitoring and optimizing the performance of Shopify stores using various tools and techniques.
  • Technical Strategy: Ability to define and execute the technical roadmap and strategy for Shopify projects, aligning with business goals and objectives.


Pros & cons of Shopify

Pros & cons

7 Pros of Shopify

  • Easy to use: Shopify is known for its user-friendly interface, making it easy for anyone to set up and manage an online store without any coding knowledge.
  • Wide range of themes and designs: Shopify offers a vast selection of professionally designed themes, allowing users to customize the look and feel of their online store to match their brand.
  • Mobile responsive: All Shopify themes are mobile responsive, ensuring that your online store looks great and functions well on any device, whether it’s a smartphone, tablet, or desktop computer.
  • Secure and reliable: Shopify takes care of security and hosting, providing a secure and reliable platform for your online store. They handle updates, backups, and security measures, giving you peace of mind.
  • App integrations: Shopify has a robust app store with a wide variety of plugins and integrations to enhance your store’s functionality. From marketing tools to inventory management, you can find apps to suit your specific needs.
  • Excellent customer support: Shopify offers 24/7 customer support via chat, email, and phone. Their support team is knowledgeable and responsive, ready to assist you with any questions or issues you may encounter.
  • Scalability: Whether you’re just starting out or have a large enterprise-level business, Shopify can accommodate your needs. It can handle high levels of traffic and sales, ensuring your online store can grow with your business.

7 Cons of Shopify

  • Transaction fees: Shopify charges transaction fees for using external payment gateways. While these fees can be reduced by using Shopify Payments, it may still be an additional cost for some merchants.
  • Monthly subscription fees: Shopify operates on a subscription-based model, meaning you’ll need to pay a monthly fee to use their platform. The cost varies depending on the plan you choose, which may be a disadvantage for small businesses on a tight budget.
  • Customization limitations: While Shopify offers a range of customization options, some users may find it limiting compared to fully self-hosted platforms. Advanced customization often requires knowledge of coding or the use of third-party apps.
  • Limited blogging features: Shopify’s blogging capabilities are not as robust as dedicated blogging platforms like WordPress. If blogging is a crucial part of your content strategy, you may find Shopify’s native blogging features lacking.
  • Dependency on apps: While the app store provides additional functionality, relying heavily on third-party apps can increase costs and complexity. It’s important to consider the long-term costs and potential compatibility issues when relying on multiple apps.
  • SEO limitations: While Shopify has built-in SEO features, some users may find its SEO capabilities limited compared to other platforms. Advanced SEO optimization may require additional apps or custom development.
  • Data ownership: As a hosted platform, Shopify retains ownership of your store’s data. While they have robust security measures in place, it’s essential to understand the terms of service and data privacy policies when using the platform.


What are top Shopify instruments and tools?

Instruments and tools
  • Shopify App Store: The Shopify App Store is a marketplace where you can find various apps and plugins to enhance the functionality of your Shopify store. It offers a wide range of tools and integrations, including marketing apps, inventory management tools, customer support apps, and more. The App Store was launched in 2009 and has since grown to offer over 4,200 apps to Shopify users.
  • Oberlo: Oberlo is a popular dropshipping app for Shopify. It allows you to easily import products from various suppliers into your Shopify store and fulfill orders with just a few clicks. Oberlo was founded in 2015 and quickly gained popularity among Shopify store owners. It was acquired by Shopify in 2017 and has since become an essential tool for many ecommerce entrepreneurs.
  • Klaviyo: Klaviyo is an email marketing platform that integrates seamlessly with Shopify. It provides advanced email automation and segmentation features, allowing you to send targeted and personalized emails to your customers. Klaviyo was founded in 2012 and has become a go-to tool for ecommerce businesses looking to improve their email marketing strategies.
  • Shopify POS: Shopify POS is a point-of-sale system designed for brick-and-mortar stores. It allows you to sell products in physical retail locations and syncs seamlessly with your online Shopify store. With Shopify POS, you can manage inventory, process payments, and track sales all in one place. The POS system was launched in 2013 and has been adopted by thousands of retailers worldwide.
  • Yotpo: Yotpo is a customer review platform that helps Shopify store owners collect and display customer reviews. It offers a suite of tools for generating reviews, managing customer feedback, and leveraging user-generated content to boost sales. Yotpo was founded in 2011 and has since become a trusted name in the ecommerce industry.
  • ReCharge: ReCharge is a subscription billing and recurring revenue platform for Shopify. It enables merchants to easily set up and manage subscription products, offering a seamless customer experience for recurring purchases. ReCharge was founded in 2014 and has gained popularity among businesses looking to implement subscription-based models.
  • Privy: Privy is a suite of conversion tools designed to help Shopify store owners grow their email lists and improve their conversion rates. It offers features such as exit-intent popups, spin-to-win displays, and email automation. Privy was founded in 2011 and has since helped thousands of businesses optimize their conversion strategies.


Soft skills of a Shopify Developer

Soft skills

Soft skills are essential for a Shopify Developer as they contribute to effective communication, collaboration, and overall success in the role. Here are the soft skills required at different levels of expertise:


  • Strong problem-solving skills: Junior Shopify Developers should be able to analyze and troubleshoot issues efficiently to provide effective solutions.
  • Attention to detail: Precision is crucial when working with the Shopify platform to ensure accurate implementation of features and functionalities.
  • Good communication skills: Junior developers should be able to effectively communicate with team members and clients to understand requirements and provide updates.
  • Adaptability: Being open to learning new skills and technologies is essential in the ever-evolving field of Shopify development.
  • Time management: Junior developers should be able to prioritize tasks and manage their time effectively to meet project deadlines.


  • Client management: Mid-level Shopify Developers should have the ability to understand client needs, manage expectations, and provide timely updates.
  • Collaboration: Working well within a team and being able to contribute to discussions and problem-solving is crucial at this level.
  • Leadership qualities: Developing leadership skills to guide and mentor junior team members and assist in project planning and execution.
  • Attention to user experience: Understanding the importance of user-centric design and ensuring the best possible user experience on Shopify websites.
  • Analytical thinking: Mid-level developers should have the ability to analyze data and metrics to make informed decisions and optimize Shopify websites.
  • Effective time management: Being able to handle multiple projects simultaneously and prioritize tasks based on importance and deadlines.
  • Continuous learning: Keeping up with the latest Shopify trends and technologies to enhance skills and stay ahead in the field.


  • Project management: Senior Shopify Developers should have experience in managing complex projects, coordinating with various stakeholders, and ensuring successful delivery.
  • Mentoring and coaching: Guiding and mentoring junior and mid-level developers, sharing expertise, and fostering a culture of continuous learning within the team.
  • Strategic thinking: Senior developers should be able to provide strategic insights and recommendations to optimize Shopify websites and drive business growth.
  • Strong communication: Effective communication with clients, team members, and stakeholders to understand requirements, provide updates, and resolve issues.
  • Quality assurance: Ensuring high-quality code, conducting code reviews, and implementing best practices to maintain the integrity of Shopify websites.
  • Problem-solving: Senior developers should excel in finding innovative solutions to complex technical challenges and optimizing Shopify websites for performance.
  • Business acumen: Understanding the business goals and aligning Shopify development strategies to drive revenue and achieve desired outcomes.
  • Team collaboration: Working cohesively with cross-functional teams, including designers, marketers, and project managers, to deliver exceptional results.

Expert/Team Lead

  • Team leadership: Leading a team of Shopify developers, managing resources, and ensuring efficient project execution.
  • Strategic planning: Developing long-term strategies for Shopify development, staying updated with industry trends, and implementing best practices.
  • Client relationship management: Building strong relationships with clients, understanding their business objectives, and providing strategic guidance.
  • Innovation: Bringing new ideas and approaches to the table, pushing the boundaries of Shopify development, and driving innovation within the team.
  • Conflict resolution: Effectively resolving conflicts within the team or with clients, fostering a positive and collaborative work environment.
  • Technical expertise: Demonstrating deep knowledge of Shopify development, advanced coding techniques, and staying updated with the latest technologies.
  • Decision-making: Making informed decisions based on data, experience, and business requirements to drive successful outcomes.
  • Continuous improvement: Encouraging a culture of continuous improvement, identifying areas for enhancement, and implementing process optimizations.
  • Emotional intelligence: Understanding and managing emotions effectively, empathizing with team members and clients, and promoting a positive work environment.
  • Business development: Identifying new business opportunities, participating in client pitches, and contributing to the growth of the organization.
  • Strategic partnerships: Building strategic partnerships with other organizations or service providers to expand the range of Shopify development capabilities.


TOP 10 Tech facts and history of creation and versions about Shopify Development

Facts and history
  • Shopify was created in 2006 by Tobias Lütke, Daniel Weinand, and Scott Lake. It was initially developed as an online store for snowboarding equipment.
  • Shopify is based on the Ruby on Rails web application framework, known for its simplicity and ease of use. This allows developers to quickly build and deploy online stores.
  • Shopify has evolved over the years and introduced several groundbreaking features. In 2012, they launched Shopify Payments, a built-in payment solution that simplified the payment process for merchants.
  • In 2013, Shopify launched its App Store, which allowed developers to create and sell applications that extend the functionality of Shopify stores.
  • Shopify went public in 2015, raising $131 million in its initial public offering. Today, it is one of the largest e-commerce platforms in the world.
  • In 2017, Shopify introduced the Shopify POS system, enabling merchants to sell products in physical retail locations using integrated hardware and software.
  • Shopify has a thriving developer community, with over 1 million businesses using the platform and thousands of developers building themes and apps for the Shopify ecosystem.
  • Shopify has a robust API that allows developers to integrate with third-party systems and create custom solutions tailored to specific business needs.
  • Shopify has a strong focus on mobile commerce. In 2019, they launched Shopify Mobile, a mobile app that allows merchants to manage their stores and fulfill orders on the go.
  • Shopify continues to innovate and expand its offerings. In 2020, they introduced Shopify Balance, a banking service designed specifically for merchants, providing them with access to financial tools and resources.


How and where is Shopify used?

How and where
Case NameCase Description
1. AllbirdsAllbirds, a sustainable footwear company, experienced rapid growth and needed a scalable e-commerce platform. By utilizing Shopify, they were able to easily manage their inventory, streamline their checkout process, and provide a seamless shopping experience for their customers. The platform’s robust features allowed Allbirds to expand their business globally and cater to a larger customer base.
2. GymsharkGymshark, a fitness apparel brand, required a platform that could handle high traffic volumes during product launches and sales events. Shopify’s infrastructure proved to be reliable and capable of handling sudden spikes in website traffic. With Shopify, Gymshark minimized downtime and provided a smooth shopping experience for their customers, resulting in increased sales and customer satisfaction.
3. Kylie CosmeticsKylie Cosmetics, a cosmetics brand founded by Kylie Jenner, needed a user-friendly platform to showcase their products and manage inventory efficiently. Shopify’s intuitive interface allowed Kylie Cosmetics to create visually appealing product pages, offer seamless checkout options, and monitor inventory levels in real-time. The platform’s scalability also enabled the brand to handle high order volumes during product launches and promotions.
4. MVMT WatchesMVMT Watches, a trendy watch brand, wanted to provide a personalized shopping experience to their customers. With Shopify, they were able to implement advanced customization options, such as personalized engraving and watch strap selection. This enhanced the customer experience and resulted in increased customer loyalty and higher average order values.
5. Rebecca MinkoffRebecca Minkoff, a fashion brand, required a platform that could seamlessly integrate with their brick-and-mortar stores. Shopify’s Point of Sale (POS) system allowed Rebecca Minkoff to unify their online and offline sales channels, manage inventory across multiple locations, and provide a consistent shopping experience for their customers. The integration of online and offline sales data also facilitated better decision-making and inventory management.
6. BeardbrandBeardbrand, a grooming products company, needed a platform that could handle complex shipping requirements. Shopify’s shipping capabilities allowed Beardbrand to offer flexible shipping options, calculate accurate shipping rates based on weight and destination, and generate shipping labels seamlessly. This streamlined the fulfillment process and improved customer satisfaction by providing reliable and efficient shipping services.
7. The New York Times StoreThe New York Times Store, an e-commerce platform selling merchandise related to The New York Times, required a platform that could handle a large catalog of products. With Shopify, they were able to organize their extensive product range efficiently, implement advanced search and filtering options, and provide a user-friendly browsing experience for their customers. Shopify’s scalability ensured smooth performance even with a large number of products and concurrent website visitors.
8. Red BullRed Bull, a popular energy drink brand, wanted to create an engaging online experience for their customers. Shopify’s extensive range of customizable themes and plugins allowed Red Bull to design an interactive website that reflected their brand identity. The platform’s integration with social media channels also enabled Red Bull to leverage their strong online presence and drive traffic to their e-commerce store, resulting in increased brand engagement and sales.


Cases when Shopify does not work

Does not work
  1. Large-scale Inventory Management: Shopify may not be suitable for businesses that have an extensive and complex inventory management system. While Shopify offers inventory management features, it may not be ideal for businesses with thousands of products and intricate inventory tracking requirements. In such cases, a more robust enterprise-level solution might be more appropriate.
  2. Complex Customization: Although Shopify provides a range of customizable themes and templates, it may fall short when it comes to highly intricate and unique design requirements. If a business requires extensive customization, such as custom functionality or intricate design elements, Shopify’s limitations in terms of flexibility may pose a challenge.
  3. High Transaction Volumes: While Shopify can handle a significant number of transactions, businesses with exceptionally high transaction volumes might find it difficult to scale efficiently on the platform. As transaction volumes increase, the associated costs of using Shopify’s payment gateway can become prohibitive, impacting the overall profitability of the business.
  4. Unique Integration Needs: In some cases, businesses may have specific integration requirements that are not readily supported by Shopify’s existing ecosystem of apps and plugins. If a business heavily relies on specialized or custom integrations with other platforms or systems, it might face challenges finding suitable solutions within the Shopify ecosystem.
  5. Advanced SEO Requirements: While Shopify offers basic search engine optimization (SEO) features, businesses with advanced SEO needs may find it lacking. Shopify’s SEO capabilities are more limited compared to dedicated SEO platforms or content management systems (CMS). For businesses heavily focused on organic search traffic and advanced SEO strategies, a CMS like WordPress might be a more suitable choice.


Join our Telegram channel


Talk to Our Talent Expert

Our journey starts with a 30-min discovery call to explore your project challenges, technical needs and team diversity.
Maria Lapko
Global Partnership Manager

Shopify Developer