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Maria Lapko
Global Partnership Manager
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- Seasoned in using a variety of PPC and offline tools: paid traffic, social media, CPA-marketing, email- push- in-app communication, content marketing, PR and event, SMMand SERM - Led Data-Driven Marketing Efforts, utilizing analytics to guide strategic decisions, monitor KPIs, and achieve business objectives. BI analytical tools such as MS PowerBI. - Managed company content plan for variety of social media and other content activities, content writers and in-house designers - Digital Marketing Technologies, proficient in using Google Ads, LinkedIn, SEO, and various analytics tools including Google Analytics, Firebase Analytics, and Kissmetrics, MS Excel. - Managed Advanced Marketing Tools such as Affiliate Marketing platforms, SMM tools, SERM, Mailchimp, Ahrefs, Similarweb, and SpyFu to drive marketing strategy and operations. - Extensive experience in international projects as CMO, worked on user acquisition from Asia, LATAM and Europe for gambling products. - Affiliate partnership (retention and new affiliate acquisitions) - Handled SEO Optimization and Website Development across multiple roles, enhancing online presence and optimizing user engagement and conversion rates.
International marketing manager with strong communication skills in 4 languages and project management experience, certified by Hubspot.
The candidate is an accomplished CRM Specialist with extensive experience in marketing and sales process optimization, primarily utilizing Hubspot CRM tool. Expertise encompasses implementation of CRM systems across numerous countries, driving marketing automation and analyzing KPIs to improve marketing strategies. Skills include inbound marketing, Google AdWords, Google Analytics, and social media advertising on platforms such as Facebook and LinkedIn. Well-versed in various online marketing tools and integrations, the specialist has a proven track record in lead generation strategy, brand development, and revenue management. Recognized for strong background in digital marketing project strategy, this professional facilitates effective team collaboration for project success.
- Over 7 years of experience in Digital Marketing, 3 of which are in the Trading Ecosystem as a Director Marketing/Team Lead Marketing - Skilled in using major tools like Facebook Ads, LinkedIn Ads, Google Analytics, GTM, and Data Studio, as well as newer platforms like TikTok Ads. Demonstrated success in managing large budgets, leading cross-functional teams, and launching products in the US and European markets, primarily in the EdTech and FinTech sectors. - Proficient in SEO, comprehensive analytics, and the creation of data-driven marketing sales funnels, specializing in formulating digital promotion strategies that enhance lead generation and customer segmentation for SaaS products. - Upper-Intermediate English
- Expert in creating and leading tech-driven blockchain and fintech solutions with robust marketing and strategic prowess; - Oversaw development and strategic planning as CEO of a self-developed platform; - Expertise in managing sizeable teams, particularly with a team of 8, driving product growth and optimizing marketing budgets; - Deep skills led initiatives in various acquisition, retention, and branding strategies, with experience across multiple international markets; - Deep understanding of HTML5, CSS, and growth-hacking techniques, underscoring a commitment to technical and user-experience excellence; - Experience in consulting web3 projects that raised investment rounds through token sales: 1. Web3 gaming platform raised $400k in 2 rounds (pre-sale, sale through launchpads). 2. Dex exchange ~$100k in one round of sale. - Created company from idea to full function product(2022-2023); - Company growth from 20k to 1 million USD FTD/month; - Max 1 month ROI=1361% (12/2017); - Optimized marketing budget in 2 times as effective (05/2019).
- With over 12 years of growth marketing experience and 4+ years of specializing in web3 companies, brings hands-on expertise across diverse crypto verticals including exchanges, online casinos, crypto products, b2b solutions, and P2E gaming. - Data-driven marketing strategies have delivered proven results for blockchain startups and web3 companies targeting key geographies like the USA, Europe, China, Philippines, former Soviet Union countries, the UK, Australia, Canada, the specializing Middle East, and Scandinavia. - As a strategic marketing leader, exceling at capturing attention, building trust, and accelerating revenue across these global markets. - Analytical approach couples creative thinking with rigorous optimization across acquisition channels, empowering brands to scale strategically. - Collaboration with multiple blockchain projects double their business, increase revenue by millions, and rapidly grow users in target regions through my nuanced understanding of local cultures and buyer mindsets.