Hire Deeply Vetted Push notifications Developer

Let’s consider Difference between Junior, Middle, Senior, Expert/Team Lead developer roles.

How and where is Push notifications used?

TOP 12 Facts about Push notifications

• Push notifications are messages sent by mobile applications and websites to users’ devices, even when they are not actively using the app or website.
• Research shows that push notifications have significantly higher engagement rates compared to other communication channels, with an average click-through rate of 7.8% for push notifications, compared to 1-2% for email and 2-3% for SMS.
• According to a Localytics study, users who enable push notifications have 88% higher retention rates compared to users who disable push notifications.
• Push notifications can be personalized and targeted based on user behavior, preferences, and location, resulting in higher relevancy and effectiveness.
• Studies suggest that personalized push notifications can increase user engagement by up to 800% compared to non-personalized notifications.
• A study by Leanplum found that push notifications sent in the user’s local time zone have a 9.4% higher open rate and a 7.8% higher conversion rate compared to notifications sent at a different time.
• Push notifications can be used for various purposes, such as sending reminders, promoting new features or products, delivering breaking news, and encouraging users to take specific actions.
• Apps that send push notifications have a higher average session length compared to apps that do not send push notifications, indicating that push notifications help keep users engaged and active within the app.
• Push notifications can be an effective tool for re-engaging dormant users. A study by Localytics found that users who received push notifications were 3x more likely to reopen the app compared to those who did not receive any notifications.
• Research suggests that using emojis in push notifications can increase open rates by up to 85% and conversion rates by up to 9%.
• Push notifications can be sent to both iOS and Android devices, allowing businesses to reach a wide audience across different platforms.
• According to a study by Accengage, users who opt-in to receive push notifications are more likely to make in-app purchases compared to non-opted-in users.

Cases when Push notifications does not work

1. The user has disabled push notifications for the app: In some cases, users may choose to disable push notifications for specific apps on their devices. This means that even if the app sends out notifications, the user will not receive them. According to a study conducted by Localytics, around 52% of users in the United States have disabled push notifications for apps on their mobile devices.
2. The device is turned off or in sleep mode: Push notifications are typically delivered to a device when it is powered on and connected to the internet. If the device is turned off or in sleep mode, the push notification will not be received until the device is active again. According to a study by Deloitte, the average American checks their phone approximately 52 times a day, so it’s possible that a push notification may be missed during periods of inactivity.
3. The app is not running in the background: For push notifications to work, the app needs to be running in the background or have background refresh enabled. If the user has force-closed the app or disabled background refresh, the app will not be able to receive push notifications. According to a report by Airship, around 42% of users globally do not allow background data usage for apps, which can impact the delivery of push notifications.
4. Technical issues with the push notification service: Sometimes, there may be technical issues with the push notification service itself. This could be due to server outages, network connectivity problems, or bugs in the service. These issues can prevent the delivery of push notifications to the intended recipients. According to a study by Braze, 22% of push notifications fail to be delivered due to technical issues.
5. Incorrect configuration of the app or push notification settings: If the app or push notification settings are not properly configured, push notifications may not work as intended. This could include issues such as incorrect API configurations, missing or invalid certificates, or improper handling of push notification payloads. These configuration errors can prevent push notifications from being sent or received by the app.

TOP 10 Push notifications Related Technologies

• JavaScript

  JavaScript is the most fundamental language for web development and is widely used for implementing push notifications. It provides the ability to handle real-time updates and interactive features on websites.

• React Native

  React Native is a popular framework for developing mobile applications, including push notification functionality. It allows developers to write code once and deploy it on both iOS and Android platforms.

• Firebase Cloud Messaging (FCM)

  FCM is a cross-platform cloud messaging solution provided by Google. It enables developers to send push notifications to both Android and iOS devices. FCM also supports advanced features such as topic-based messaging and analytics.

• OneSignal

  OneSignal is a comprehensive push notification service that supports multiple platforms including iOS, Android, and web. It provides features like segmentation, A/B testing, and personalized notifications, making it a popular choice among developers.

• Apple Push Notification Service (APNS)

  APNS is Apple’s proprietary push notification service for iOS devices. It allows developers to send push notifications to iPhones, iPads, and Macs. Integration with APNS is essential for iOS app development.

• Google Cloud Messaging (GCM)

  GCM is a legacy push notification service provided by Google. While it has been replaced by FCM, it is still used by some older Android applications. Developers should be familiar with GCM to maintain and update these apps.

• Amazon Simple Notification Service (SNS)

  SNS is a messaging service provided by Amazon Web Services (AWS). It supports push notifications for multiple platforms, including iOS, Android, and web. SNS offers high scalability and reliability, making it suitable for large-scale applications.

Soft skills of a Push notifications Developer

Soft skills are essential for a Push Notifications Developer, as they contribute to effective communication, collaboration, and problem-solving in a team environment. These skills become increasingly important as one progresses from a junior level to an expert or team lead position.

Junior

• Effective Communication: Ability to clearly convey information and ideas to team members and stakeholders.
• Teamwork: Willingness to collaborate with others, share knowledge, and contribute to the success of the team.
• Adaptability: Ability to quickly learn new technologies and adapt to changing project requirements.
• Time Management: Efficiently managing time and prioritizing tasks to meet project deadlines.
• Attention to Detail: Paying close attention to the quality and accuracy of work to avoid errors.

Middle

• Leadership: Demonstrating leadership qualities by guiding and mentoring junior team members.
• Problem-solving: Analyzing complex problems and finding innovative solutions to overcome challenges.
• Critical Thinking: Using logical reasoning and sound judgment to evaluate situations and make informed decisions.
• Conflict Resolution: Resolving conflicts and disagreements within the team to maintain a harmonious work environment.
• Emotional Intelligence: Understanding and managing emotions effectively to build strong working relationships.
• Customer Focus: Prioritizing the needs and satisfaction of customers when developing push notification solutions.
• Continuous Learning: Being proactive in learning new technologies and staying updated with industry trends.

Senior

• Strategic Thinking: Developing long-term strategies and roadmaps for push notification implementations.
• Project Management: Overseeing and coordinating the successful execution of projects within the team.
• Effective Communication: Skillfully presenting complex technical concepts to non-technical stakeholders.
• Innovation: Driving innovation by exploring new technologies and proposing creative solutions.
• Decision-making: Making informed decisions by considering various factors and potential impacts.
• Collaboration: Promoting collaboration across teams and departments to achieve shared goals.
• Mentorship: Mentoring and guiding junior and middle-level developers to enhance their skills and knowledge.
• Strategic Partnerships: Building and maintaining strong relationships with external partners to drive success.

Expert/Team Lead

• Strategic Planning: Developing and implementing strategic plans for push notification development.
• Resource Management: Efficiently managing resources, including budgets, staffing, and equipment.
• Business Acumen: Understanding business goals and aligning push notification strategies accordingly.
• Influence and Negotiation: Influencing stakeholders and negotiating effectively to achieve desired outcomes.
• Risk Management: Identifying and mitigating risks associated with push notification projects.
• Performance Optimization: Optimizing push notification systems for better performance and scalability.
• Change Management: Leading teams through organizational changes and adapting to new technologies.
• Technical Expertise: Demonstrating deep knowledge and expertise in push notification technologies.
• Strategic Decision-making: Making critical decisions that have a significant impact on the business.
• Team Leadership: Inspiring and motivating the team to achieve high performance and excellence.
• Continuous Improvement: Driving continuous improvement initiatives to enhance processes and workflows.

Pros & cons of Push notifications

6 Pros of Push notifications

• Increased user engagement: Push notifications have proven to be highly effective in engaging users and driving them back to your app or website. Studies have shown that push notifications can increase app engagement by up to 88%, leading to higher retention rates and user satisfaction.
• Real-time updates: Push notifications allow you to deliver real-time updates and information to your users. Whether it’s breaking news, special offers, or personalized recommendations, push notifications enable you to deliver timely and relevant content to your audience.
• Improved customer retention: By sending targeted and personalized push notifications, you can keep your customers informed and engaged, leading to increased customer loyalty and retention. According to a study, personalized push notifications can increase retention rates by up to 20%.
• Higher conversion rates: Push notifications can be a powerful tool for driving conversions. By delivering timely and relevant messages to your users, you can prompt them to take action, such as making a purchase, signing up for a service, or completing a desired action.
• Easy opt-in and opt-out: Push notifications allow users to easily opt-in or opt-out of receiving notifications, giving them control over their notification preferences. This helps to ensure that your messages are only sent to users who are interested and willing to receive them.
• Multi-platform support: Push notifications are supported on a wide range of devices and platforms, including mobile apps, websites, and desktop applications. This allows you to reach your audience regardless of the device they are using, providing a seamless and consistent user experience.

6 Cons of Push notifications

• Potential for user annoyance: If not used strategically, push notifications can become intrusive and annoying to users. Overwhelming users with too many notifications or sending irrelevant messages can lead to users disabling or uninstalling your app.
• Privacy concerns: Push notifications require user permission to send messages, and users may have concerns about their privacy and personal data. It’s important to be transparent about your data collection and usage practices to build trust with your users.
• Technical limitations: Push notifications rely on an internet connection to deliver messages, which means they may not reach users who are offline or have a poor internet connection. Additionally, different platforms and devices have their own limitations and restrictions on push notification capabilities.
• Message fatigue: Constantly bombarding users with push notifications can lead to message fatigue, where users become desensitized and stop paying attention to your messages. It’s important to strike a balance and only send notifications when they provide genuine value to the user.
• Platform restrictions: Different platforms have their own restrictions and guidelines for push notifications. This means you may need to adapt your notification strategy based on the platform you are targeting, which can add complexity to your implementation.
• Opt-out rates: While push notifications can be effective in engaging users, there will always be a certain percentage of users who choose to opt-out or disable notifications. This means that not all of your users will receive your messages, potentially limiting the reach and impact of your notifications.

What are top Push notifications instruments and tools?

• OneSignal: OneSignal is a widely used push notification platform that enables businesses to send targeted messages to their users across various platforms and devices. It was founded in 2012 and has gained popularity for its ease of use and robust features. OneSignal boasts an impressive client base, including notable companies like Uber, Zynga, and Adobe.
• Braze: Formerly known as Appboy, Braze is a comprehensive customer engagement platform that offers push notification capabilities. It provides personalized and contextually relevant messaging to users to increase engagement and retention. Braze has been in the market since 2011 and has built a strong reputation for its advanced segmentation and automation capabilities.
• Pusher: Pusher is a real-time messaging platform that offers push notification functionality as part of its suite of features. It provides a scalable infrastructure for delivering notifications to users in real-time across web, mobile, and other connected devices. Pusher has been around since 2011 and is trusted by companies such as GitHub, Mailchimp, and The New York Times.
• Pushwoosh: Pushwoosh is a push notification service that supports multiple platforms, including iOS, Android, Windows, and macOS. It offers a range of features such as personalized messages, deep linking, and location-based targeting. Pushwoosh was founded in 2011 and has a wide customer base, including brands like Coca-Cola, Volkswagen, and Burger King.
• Firebase Cloud Messaging (FCM): FCM is a free cross-platform messaging solution provided by Google. It allows developers to send push notifications to Android, iOS, and web applications. FCM is widely adopted due to its seamless integration with other Google services and extensive documentation. It was introduced in 2015 as an evolution of Google Cloud Messaging (GCM).
• Airship: Airship is a mobile marketing and engagement platform that offers push notification capabilities. It enables businesses to deliver personalized and automated messages to users across various channels, including push notifications, in-app messaging, and SMS. Airship has been in the market since 2009 and serves customers like Adidas, Starbucks, and CNN.
• Pusher Beams: Pusher Beams is a push notification API and developer toolset offered by Pusher. It allows developers to easily implement push notifications in their applications with minimal effort. Pusher Beams supports multiple platforms and provides features like rich notifications, user targeting, and message scheduling. It was launched in 2018 as an extension of the Pusher platform.